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https://www.vitalmtb.com/features/Brendan-Faircloughs-Prototype-Scott-G…
on a serious note, god damn. Glad he walked away from that one
https://www.pinkbike.com/u/mikekazimer/album/MaxxisDH/
https://www.vitalmtb.com/news/press-release/Norco-Bicycles-introduces-t…
Is it tied to advertising dollars as some suggest? Is it just a "gentleman's" agreement? Obviously I'm not in the bicycle industry, but I've always been curious as to why it's prevalent in the bicycle world.
I'm not trying to start anything or insult anybody, just interested in learning what's it all about. Thanks Shawn
^^basically what primoz said. brands have to get their ducks in a row before an official launch, but media outlets etc can get access to a product before it launches for timely reviews etc when the embargo is up (like the assegai now or the stumpy earlier this week).
mostly it's gentlemen's agreement between brands and outlets but sometimes it's as formal as signing NDA's. the major outlets are all really good about honoring embargoes. it's usually some kind of fluke (like timezone confusion) or a mistake in a privacy setting that let's something out of the bag early. in the past, we've noticed brand videos that are public when they shouldn't be and we let them know instead of poaching the video. forgetting one click on a website can ruin an embargo.
i'd be so stressed to be a product manager these days with all the phones and stuff around. keeping a secret is nearly impossible. a lot of times shops get access to things early and have leaked things. it's tough and tempting. if a product gets leaked early, questions from consumers, sales reps, shops, etc just infiltrate the brand and probably end up causing confusion and waste a lot of time. i will say, however, i love me some spy shots : )
Anyway, nerd rant over! Time to go ride!
Mx
As in www.altamotors.co ?
Sure looked like it.
mondraker dealer also.
Thanks for the beautiful pictures,
Mx
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