In typical fashion, the target market is whoever wants one bad enough. The Demo is a legacy product just like a V10, Supreme, Glory etc. There will always be brand loyal fans eagerly awaiting the new-new. The fact it has exclusive cutting-edge technology will only add to the demand. Specialized knows the people will pay, and their pricing has always reflected this for new releases. For racing, a couple of my closest friends are on a race team that has been in line to get frames for months. I’m excited to see them when they arrive!