Something I learned this year was how difficult the timing is - a few things I never considered. Not all of a rider's sponsors line up to end on the same date. Can't takea pic in your new TL kit if Alpine was doing your old and you are still under contract for them...so multiply that my all the support a team has for the existing and new riders. Then, once all that is finally squared, the logistics of an announcement have to match up...got to plan the photo, video, place...hope it's not raining etc. Here is a big one...