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her race results are nothing special, the Welsh enduro series is a very small regional series with little exposure having 30k or however many followers she has is a lot of reach for some brands. however if a company gives a frame to a rider and a social media person posts about it being good for free then that’s a easy business decision. most social media people are just cheap advertising methods for big conpanies. if you post about a product and use hashtags your basically doing free advertising for a brand. your part of the problem, why would a...

Good argument/advise for a racer in 2021, not currently. Being fast and having good race results is not enough anymore - see the criteria in PB Academy season 3 for reference. Also, notice how the racers that are being dropped from their sponsors are ones with very little social media presence, not a coincidence. I also wished it was different, but it is not. Btw, wtf with that comment about the UK. That's the most Texas comment ever.

Did you not see the multiple "Welsh Enduro" wins. i.e. Wales, the country. Appreciate that nuance may be lost on non-UK people - the UK is a United Kingdom of separate countries: England, Scotland, Wales and NI. I also don't think it's "silly" to say athletes need to get better at being a brand representative/storyteller for their sponsors, rather than just the race results. There's a handful of hardcore race fans who can remember who placed where and when, but a far, far greater potential audience of people engaging with an athlete who documents their training, setup, riding and racing...

Danny off Cube and still doesn't have a ride for '24. "Still looking for something moving forward, I will be on the start line in 2024 no matter what. Challenging times right now! See you all in 2024!"

i put this in the racing talk forum too, but hooray for #USDH! https://www.vitalmtb.com/news/press-release/monster-energy-pro-downhill…

Only Fans?

imagine next week they say "introducing Santa Cruz factory racing, with our rider Greg Minaar" I will be pissed lol