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Hey everyone, this is TJ. Tariffs aren't fixed to factory cost, or wholesale or retail. They're calculated based on the specific transaction price. The example we used is accurate for an ecomm purchase, shipped from our warehouse in Canada. If a retailer ordered the same short and we charged them half the price ($100), the same tariff percentage would apply, so tariffs would be $145 for a total cost to the retailer of $245. If the retailer sells that short to a customer and maintains their dollar margin the short would be $345 to the end user - however if...

Some of you never rode when we had no clutches so the loose, flopping chain smashed against every part of your aluminum bike and the fork knocked in the 1 1/8th head tubes and then echoed through your monocoque frame and it shows. I can barely hear my current bike compared to the 3rd grade marching bands on wheels we used to ride pre-2012. I didn't even know you could hear what your tires were doing for the first 10 years I rode.

Thanks for taking the time to write all this. On the surface, commercial real estate construction and the bike industry might not seem related, but I’d argue there’s more to learn from what @ebruner wrote than there is to ignore. A few thoughts, just for the hell of it… First, I’m surprised there weren’t more options for these businesses that otherwise seemed healthy. You’d think they could switch banks or find an entirely different lending instrument, depending on their size. Maybe it’s just easier to wind down and start over? Do you think these guys fully disappear? While service businesses...

gonna play devil's advocate x1000 here about levo speeds with the explicit mention that i don't care if anyone anywhere buys one, i would NEVER buy one (who has nearly 5 figures to spend on a bicycle with or without a motor???), i'm painfully aware of the wrench this class 3 stuff throws into trail advocacy, i fully expect 87.69% of levo owners to be rallying illegally in class 3 and i fully expect downvotes to go skyhigh, but... i own a toyota yaris (maybe 97mph top speed). a mid-life-crisis guy in a neighborhood down the way owns a ferrari...

In the meantime, I have an incoming factory order of a couple thousand mtb pants that are going to be hit with an additional 26% tariff, for 53.9% total import tax. India. That would be all fine and good, if: 1: I thought consumers would be wiling to pay 26% more. LOL. 2: Tariffs would hold at 53.9%. They won't, so I'll be in a permanent hole on this year's inventory. These import taxes will roll away within a few months. Businesses need a predictable environment in which to operate. If I knew the tariffs would actually be permanent and...

5000ft vertical in trail mode on my Vala, I don’t want or need to zoom round with 100nm, quite happy with my dialled down 60, still able to put in plenty of effort. E-bikes have predictably become an arms race for power/torque.

Charlie Harrison un-retires and joins Ari Factory Racing. Max Beaupre also joins for eMTB. 🤘