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I wonder if the kids today know what A.D.I.D.A.S. means 😁

Norco and adidas official ADIDAS AND NORCO UNVEIL MOUNTAIN BIKE RACE TEAM IN NEW MULTI-YEAR PARTNERSHIP The partnership unites Norco and leading sports brand adidas with the newly-formed team Norco adidas Race Division as they prepare to compete this season. Through the partnership adidas will provide the team with performance footwear and off-bike lifestyle wear while Norco draws upon its 60 years of craft to deliver world-leading bikes used by racers including Gracey Hemstreet and Danny Hart. The Norco adidas Race Division will make its World Series season debut in the Republic of Korea this May. Herzogenaurach, March 31, 2026...

TR11 is official - https://www.vitalmtb.com/news/press-release/race-bike-people-new-transi…

Somehow, the orange looks even worse on the Podium

Some clearer shots of the prototype Norco freeride bike in Lucas Cruz’s new reel on IG: https://www.instagram.com/reel/DWcrUanj2bv/?igsh=MTU1dWZ4ZW42OW1tMQ==

crazy what a little bit of undiagnosed autism can do

He's Canadian, that's a hockey puck.

Okay detectives. Who can get a positive ID on the lip pillows Remi is packing?

Unfortunately I'm an idiot, so I'll answer your question even if it is sarcastic. I found a known value that's easy to measure, the rear brake rotor. I set it to 203mm (as mentioned in a bike check from my memory) 16.2cm = 6.377 inch, rounded up however the app used rounds things and also not a perfect angle. Closest match for phone size would be a Iphone 16/17 pro max at 16.3 cm or a google pixel 9/10 at 6.3 inches. I'm going to go with the iphone 16/17 pro max. I should touch grass. I'm also either going...

Thumbs up for the magazine. I miss print.

screengrab of gracey's bike from pro downhill in NC today

Devinci just dropped their Canadian-made alloy Spartan. https://www.devinci.com/en/stories/product-launch/2026-spartan/ Top spec is priced at a very reasonable $5,999, it also comes with the newly updated 2027 Fox 38

Sounds like you've got DVO confused with Marzocchi.

lol it's a pivot

Just got this from Knolly: A Message from Noel Buckley I'm going to keep this simple because you deserve that. The last few years have been the hardest this industry has ever seen, and Knolly has not been immune. But we have been fighting through it: restructuring costs, tightening operations, and doing the difficult work of right-sizing the business to match a new reality. We were making progress. That progress was cut short. Our bank, RBC, has made the decision to call in our account. This comes at a time when RBC is posting record annual profits, $20.4 billion last...

Winner is whoever has the least amount of loctite on the main pivot bolt.