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This kid walked into the shop today all decked out in Monster attire. I asked him if he was sponsored by Monster.
He said: "No, I just like it. Why?"
I said "I like pancakes, but I am not about to put a Bisquik sticker on the back window of my Tacoma"
Still like Red Bull for only giving the clothing to their sponsored athletes, you actually do know that you are in the company of a great athlete when you see a Red Bull cap.
https://www.instagram.com/p/BPQZyv-BwL-/
Did I miss something or is it new that Graves is on Magura brakes?
#26isstillrad
I don't know why people assume there is so much drama going on when these things happen. It must be a simple thing of pragmatism and planning. Like switching things when someone makes a better offer, it's just business. Specialized and SRAM had a long period of collaboration, everybody knows that. But I guess if you are offered the chance to work closely with a suspension maker with an immaculate reputation who is entering the sport and you can be the one guiding it, why not take it? It makes sense. There are RockShox forks on a lot of bikes, but Öhlins is only on a handful and most of them are Specialized. It separates you from the rest, it tells people you are special (sic). It's efficient marketing by association with a very good name and makes total sense. Just look at us: we re talking about it since how many pages? Just a little proof it creates buzz and it works! I'm still curious what drivetrain they will be using, since it looks like SRAM have this ”all or nothing” approach, with some minor exceptions (say, uhm, Gwin). Oh, and speaking of SRAM and YT, despite all the talk and the disclaimers last year, isn't it a major vote in favour of your company when one of the world's top athletes, whom you are NOT sponsoring, CHOOSES to run your gear, regardless of support? Doesn't that say you make pretty good shit and isn't that a good advertisement in itself?
Oh well... One thing I know for sure: regardless of our passionate speculation here, the red SRAM truck will still be the capital of the pits and that's that.
Cheers to the World Cup circuit and the good people within it! And also to every MTB nerd who cares so much about his favourite sport that he loses sleep over who-runs-what. I mean it.
Mx
Dean Lucas
Reece Wilson
Mike Jones - Are CRC having a team?
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