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Magura won, not a great outcome if it was a SHIMANO or SRAM advert.

No this test was supported by Feedback Sports and Ride Wrap. BrakeAce also generously loaned us two sets of sensors. Each brand did provide brakes FOC. They were given the same testing parameters and product asks. No brakes were bled by the brand. They arrived in a box the same as any rider recieves them. No one got a special treatment. Our goals/angles we focused on for this test: testing brakes in Whistler because the trails are proper and relatable/familiar to many riders. 2.) Test an entry-level brake against premium options. 3.) Compare/test staple brakes like XTR and Code. 4.)...

Sweet film. You guys should come back some time and see what good riding is like here...

Maaaaaan, you don't even know how friggin cool this is to see! In 2005 my buddy had access to build some of the first trails on Alyeska. He parlayed that into a full-time crew by 2008 which I was a part of and we built the first legitimate trails, at the time only on the lower mountain. To see it expand all the way to the top and have you guys go up there for a proper mission is just awesome. Makes me miss those Bake Shop cinnamon rolls! Also, using Hum is legit and 100% spot on. Must've really...

Fricken rad! Loved it boys!

Fantastic work boys!

This is great!

I learned long ago, the youth tend to not know their MTB history, I mean it's not their fault, a lot of this stuff wasn't on the internet back in the day. But I do have a funny anecdote on youth and history; So, I was the head of a major apparel and protection brand for 12 years, in 2013 or so, I wanted to meet these young rippers from the east coast I had heard about, Luca and Walker Shaw. They came out to the sea otter, just groms. They were with their dad Doug Shaw (salt of the...

There is only one AP and that is Aaron Plessinger. 🤣 When you rock a cowboy hat and mullet like that dude does, you get to own the nickname across all two wheeled sports.