Agreed. Richie is plenty fast on his own and we tend to associate him with Yeti and vice-versa. Not to mention Yeti has had good success in sponsoring lesser known (ie cheaper) athletes. Not just that, but between Richie and Hannah, they've got high-level pros to lean on for product development. While I think it'd be awesome if Gwin ended up on a Frameworks or some similarly small brand, I just don't think he's at that point yet. If anything, I could Gwin pairing up with a manufacturer who cold provide him a rental fleet at Windrock. Gwin on Kona...