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it’s official. AG off intense

That’s Gwin in a wig.

Nah, you can see Lou's very distinctive red hair around the frame

Lou (Louise) Ferguson is a woman

I’m really curious about where Mark Wallace will end up. Hard to imagine it was a 1 year contract. Wondering 🤔 if it was a multi year but with a performance clause such as X number of top 20 finishes, he was let go. His IG profile doesn’t mention anything about a brand or team. Can’t remember if it did. For Mark to grow up riding on a Norco , eventually joining the team in 2023 after years with Devinci and Canyon, has to be disappointing. i too grew up riding Norco since I was 4 or 5 years old...

We had already pretty much assumed it was the case already, so it wasn't much of a surprise.

Personally, I'm excited and all... but I was a lot more excited about it a month or so ago when the rumor first started firming up. It's been all but confirmed for quite a while and the biggest "news" in DH team rumors for a while. It's not a huge surprise that once it becomes official, people move on. It's been in the news cycle for a while, and they've gotten a good bit of mileage out of the signing already. That being said... the transcript of Greg's interview really shows what an asset he is to a brand. His...

It's pretty funny how the GM stuff comes out and how quickly people move on. Marketing is a fickle one.

Literally just seen her story as well so yeah, I'll buy that. So yeah, Ferguson, Griffiths, Breeden, and Lawrence. Two juniors, two elites.

Is there a possibility of both MS Intense and IFR this year? It would explain why Trummer and Breeden have both been on M1s with different suspension, with IFR on Ohlins and MS on Fox. This would be in line both with what Intense is speccing on their bikes and what the MS team has been running recently, respectively. It would be sick seeing some other brands have multiple teams besides Commencal in my opinion, especially if one of them is Intense given that they have become a bit of an underdog company compared to what they used to be...

I think Greg just sold me a Norco

Giant has confirmed their roster for 2024....largely unchanged, but with one new addition on the Enduro side. DHI: Luke and Remy Meier Smith (AUS), Rémi Thirion (FRA) EDR: Youn Deniaud (FRA), Sascha Kim (AUS).

Announcement obviously coming ……

Re: GOAT - props to whoever dug up and posted about the Gwen Van Lingen hire in the Norco marketing dept. Sounds like she was the catalyst for this relationship.

looks like a decoy is ready to rip as soon as the snow is gone

I don't know. I also have heard from many people in the business that qualitatively, having racers on a world cup team does not amount to as many sales as you think. The costs of putting frames on a team etc might even out what you sell. Look at Revel for example, sell many many bikes...no world cup team. I am certain another example is mondraker the last few years. No one was like, I'm stoked on that mondraker world cup squad, I'm buying that bike. Unfortunately, i guess, sales fall into the marketing/influencer/review bucket. Then there is price and...

I haven't seen Greg that excited in a while. Great interview. I bet the resumes are pouring into the Source. Will really be interesting to see how this goes.

It sounds like GM is absolutely stoked on the bike and the engineers behind it. He talked a lot about having a racing mindset embedded within the team too. He sounds very very confident coming into this season.

the first question and answer in our video is about that.