To be honest, Bruni's winning does nothing to me wanting to buy a Specialized. They just don't make bikes that i could ever like (geometry, spec, price, etc.). Matt Hunter's 'genuine' is a different story though. Maybe i'm special. Racing is cool, but looking at the winner and thinking "this bike is cool, i have to buy it" just doesn't happen for me. The 'look at me too' social posts also do nothing to me, me quitting Instagram 2 or 3 years ago might also have a factor in this since i was tired of all this kind of posting...