If someone shows up to an event like friggin' Crankworx or a major (or really, any race...), they'd be dumb to think that there won't be pictures or video floating around. Like that picture of Nick Beer, if people are upset by the photo, why is there even a Devinci and Sony logo on it? Those logos exist for people to look at and to take pictures of. It should be fair game for anything at places like that. If you're out on some random trail in the middle of no where testing a bike, sure, keep those private maybe...