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Blake_Motley Added a reply to AI in MTB Marketing
10/1/2025 12:15pm I’m inclined to disagree. China is building buttloads of solar and innovating on battery technology in ways the United States has not shown any interest in. https://energyandcleanair.org/publication/china-puts-coal-on-back-burne… https://oilprice.com/Latest-Energy-News/World-News/China-Smashes-Solar-… https://www.evinfrastructurenews.com/ev-technology/catl-s-sodium-ion-ev…
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Blake_Motley Added a reply to MTB Tech Rumors and Innovation
9/29/2025 12:13pm Not that this couldn’t happen on an alloy frame, but getting stabbed by that shredded carbon tube has to be a worst case scenario.
Blake_Motley Added a reply to E-bike talk: not tech rumor derailment
9/28/2025 9:23am Has anyone been paying attention to the Sodium battery advances out east in China? Similar power density, lower cost, and way lower risk of combustion will be huge for e-bikes. I could picture DJI, a Chinese company, being the first on these in the mountain bike world
sethimus Liked a reply to forum topic FOX Podium Inverted MTB Fork - Questions, Answers, Reviews
9/28/2025 12:35am
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chriskief Liked a reply to forum topic FOX Podium Inverted MTB Fork - Questions, Answers, Reviews
9/28/2025 12:34am
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Goupil Liked a reply to forum topic AI in MTB Marketing
9/26/2025 7:35am For some reason, transparent isn't the first word that comes to my mind when I read "AI powered judging"
This forum topic has 96 replies.
Blake_Motley Added a reply to AI in MTB Marketing
9/25/2025 2:21pm I swiped this from Spomer’s comment in another thread, but it’s relevant here as well. “posting in here b/c it doesn't seem worthy of its own thread, but the evolving competition element is interesting. Press release from X Games about its future which includes AI judging, sports betting, league with a "draft" and more. pulling some of their ideas into...
chriskief Liked a reply to forum topic 2025 Race Talk
9/25/2025 2:16pm Maybe they can hire Amazon's "AI", sounds like it's looking for work... https://www.washingtontimes.com/news/2024/apr/4/amazons-just-walk-out-s…
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TheSuspensionLabNZ Liked a reply to forum topic AI in MTB Marketing
9/22/2025 3:21pm Yup I agree with all this and LLM's defnitely aren't a substitute for learning - and the examples you gave are a much better way of explaining it. I have heard it called a force multiplier - they help you make the most of the skills you already have, which is crucial for people in a small business who could do a lot of the jobs they need to succeed but either lack the time or can't afford to pay someone else. If you don't have those skills to begin with there is nothing to multiply. I watched a video...
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notanengineer Liked a reply to forum topic AI in MTB Marketing
9/22/2025 8:17am Just wanted to highlight the comment about "unless you're already an experienced programmer". I think the greatest illusive use case of the recent AI boom is the notion of "use our LLM and instantly become a pro at X", where X is some skill previously gained thru persistent effort and time spent learning. The LLMs definitely help me be more productive but this is usually because (1), I'm using the LLM to help to perform a task in the quadrant of knowledge of "things I know that I know", or (2), I'm doing a search to find information that might...
This forum topic has 96 replies.
Blake_Motley Added a reply to AI in MTB Marketing
9/21/2025 5:54pm I’m skeptical that these are actually cost effective. AI is still mistake prone enough that one would likely have to spend a considerable amount of time checking the work. The energy costs are also still hilariously subsidized here in the U.S. while energy costs in general have skyrocketed over the last few years. IMO China is the only country positioning...
ex-ballz Liked a reply to forum topic AI in MTB Marketing
9/21/2025 5:51pm IME a Copilot chatbot might do 80% of your task in 20% of your time, but you'll be then spending 200+% of your time figuring out where those 20% are and fixing them manually anyway.
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boozed Liked a reply to forum topic AI in MTB Marketing
9/21/2025 4:24pm The "downhill mountain biking" "category" being half gravel, road and motorcycles simply reinforces the notion that there's nobody at the wheel at youtube. And why would there be? Automation (and/or pushing the burden on to everyone else) is the only way modern tech companies can be profitable businesses. Youtube doesn't let us see our list of blocked channels any more, presumably it was becoming embarrassing. You can clear the list, but you can't see it. Mine would be more than a thousand channels so far, if I had to guess, and still grows daily.
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boozed Liked a reply to forum topic AI in MTB Marketing
9/21/2025 4:21pm "But AI can be used to maximise productivity and deal with the repetitive inefficient tasks that small company either wastes a lot of time on. Its not hard to use it only when and where needed and save your time and energy for the actual creative and skilled tasks" Can you give some some examples? And will they remain cost-effective solutions when the generative AI companies start charging users what it actually costs to run the systems?
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Goupil Liked a reply to forum topic AI in MTB Marketing
9/21/2025 10:28am Not a company, but I'm starting to get some MTB AI slop in my youtube feed, when so far it was only related to cars (a much larger audience). I wonder if we're gonna reach a point where the internet is just useless slop with some actual informations here and there
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AndehM Liked a reply to forum topic AI in MTB Marketing
9/21/2025 10:28am It's been mostly useless slop for at least several years. There's been some good articles on Ars Technica & the like on how Google's lack of care on their part to fight SEO results gaming, focus on maximizing number of sold ads (even if they're on slop sites), and lately the AI summaries (which just recycle the slop) are to blame for the enshittification of the internet. It's pretty telling that what was once the gold standard of search is now the worst user experience if you care about getting useful information. There is apparently looming tension because if they...
This forum topic has 96 replies.
Blake_Motley Added a reply to AI in MTB Marketing
9/19/2025 3:02pm No kidding, the whole thing feels like a humiliation ritual. To bring it back around, the emphasis on “content creation” over product creation is certainly a big contributor to the demand for AI.
Primoz Liked a reply to forum topic AI in MTB Marketing
9/19/2025 9:56am
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LePigPen Liked a reply to forum topic AI in MTB Marketing
9/19/2025 9:55am I'd almost rather see AI marketing than whatever the hell 'meme-based marketing' Ari is doing... As well as the content stealing 'marketing' that kids Cased.US protection brand is using. That's REALLY suspect lol. Just posting known viral stuff like Hart's 2011 run or Gwin's chainless run to get views... For a brand neither are associated with. It's really weird and like... I mean somebody owns those rights (Red Bull? WBD?) so also illegal I'd assume lol But ya the incoming strategy of putting in in effort and effectively stealing other peoples ideas/content for marketing is very wack and is a...
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jeff.brines Liked a reply to forum topic AI in MTB Marketing
9/19/2025 9:54am Funny this thread just got bumped; I published my thoughts moments ago // Substack Link In short, I think the outdoor industry (and MTB specifically) is going to be a fascinating litmus test for generative AI content. My hunch: outside of press releases, which were already tough enough to read, the “AI slop” will get rejected hard. Push too far over the line, and it could actually damage a brand, almost like a form of digital doping. That said, smart companies will find ways to use AI subtly, stretching the mileage of a single photoshoot, or quickly testing campaign variations...
This forum topic has 96 replies.