I've been riding mtn bikes on The North Shore of Massachusetts and in New England since 1990. Mostly technical trails. Some XC racing. Bike mechanic since 1994. ohforbikesake LLC
I think that’s a little over critical. Sure those people are everywhere but bikes are hard to do at all - let alone well. Besides, bikes really don’t pay as well for a given skill set so you don’t stay in bikes unless you love bikes.
Having stock is great, unless you can't move it. I think Trek has a lot of "dusty" inventory, and as they keep releasing new models, the old stuff has to be sold at a reduced margin. If Evil sold through all of their product, there is probably enough demand that they can easily sell new stuff when it arrives.
They are doing ok in the UK and looking to expand further. Still small batch and long waits (8 weeks or so) but they seem to be weathering it out. Still cheaper than a Yeti.