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I do think this sort of thing is a little cyclical...my guess is that sooner or later we will see a refreshed focus on trail bikes.
https://www.norco.com/bikes/mountain/trail/fluid-fs/2023-fluid-fs-a1/
we actually filmed it today
Also the new cassette looks extremely light and potentially featuring some different non steel metals. It looked like mostly titanium cogs to me but I wasn't able to get close enough to perform a taste test but It looked nothing like the current sram cassettes.
Good look at the Michelin Wild Enduro MS on the front and rear of pagers bike
https://www.youtube.com/watch?v=HHSO3FDvTTk