I like your math and see your point. €40k in the scheme of pro sports is nothing. Costs more than that to bring most pro teams to each game. But it’s a huge cost in the MTB world where some riders are paying to be there and some of the manufacturers are small companies (Frameworks, Atherton, Forbidden, Propain, NS, Intense). Have to reckon the cost is an attempt to pull in large corporate sponsors. I don’t see how it works. It’s not like Commencal and Trek can just glom all their teams together into one mega team. And I’m skeptical...