I once wrapped an aluminum frame (YT tues 2.0 first production year). It was my bikeparksled and I did a DIY-3M-Job and covered only exposed areas as downtube, bottom bracket, chainstays, as well as fork stanchions.
The idea was to keep the frame and fork in good condition with resellvalue in mind.
Now 7 years later i took the bike apart, resell value is unrelevant as its a 26er, and the result is this:
- everywhere I haven´t had foliage i have a scratch or paint rub or something
- everywhere I had a bigger impact on the frame the wrap did´nt protect ist, most notably the bottom bracket.
- the wrapping of the fork was a waste of time, because when removin the wrap I pulled paint of the casting at a lot of places, small patches only though (Marzocchi tripple 8)
- looking back, I wonder why I did it, because when wraped it did never look clean, and now I don´t see the benefit.
- I propably might do it again, if I ever plan to get in the "buy-every-new-model-year-and-sell-it-quickly-after" - game. But as of now i ride my bikes till they die, or I do
jm2c

I am aware of that. Which makes it all the more impressive.

Looks like Reece Wilson put down a heater with only Thibaut Daprela coming close. Everyone else is 5+ seconds off! Very remarcable is, that YTs Angel Alonso, as 4th to last rider rode to a 10th place right after Daveboy Trummer. And judging by a webcam it was raining all the time. #notbad

Thx for weighing in.
I'm not a tin foil hat guy I understand that ebikers want to participate and I get the supply and demand thing.
I participated in and organized regional racing that a few EWS Elite Racers cut there teeth in. And I can say it's all grassroots - riders for riders. Then I see someone like Anneke Beerten getting 4th out of 5 in EBike world championships and I can't believe she does it because she passionately races eBikes. And then FIM organizing and broadcasting a race then UCI jumping the bandwagon. So it appears that people responsible for marketing budgets see great opportunities there.
Maybe it's the fear of being late to the show like you said. And I understand that there is a market. But I'm still intrigued if it's really so much bigger, more lucrative or less fought over that they tend to put it there.
E.g. Bosch is huge compared to specialized, but is the money for marketing ebike racing really that much bigger than the big Ss? Or is it because of Bosch having a different viewing angle by descending from outside the bike world?

This has been asked on this other site and it's a very valid question:
Is there a natural demand or push for it? And I'd really like to know the opinion of an industry insider.. @eric @stik
I've been lying awake puzzling about the same thing last night.
I haven't seen or heard of a local ebike race pop up anywhere. But that happens in every sport people are passionate about. But there have been WORLD CHAMPIONSHIPS last year in EBike racing, where 5 people finished in the women's class!!!!?????