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the more ebikes get sold, the more a shop can earn through just replacing the faster wearing parts. set the service interval in the software to 1500-2000km and you have a steady flux of people coming who want the service symbol to be gone again. even easier when financing those bikes. in germany, those contracts come with mandatory service intervals over the whole time the contract runs (usually 3 years).

Just so everyone is on the same page, a 20% progressive DH bike and a 20% progressive trail bike can be two very different suspension systems. Below are two theoretical bikes that both have the same starting leverage ratio and the same 20% overall progression. However, the leverage slopes are different, meaning the rate of change through the travel is different.

Jesus, sorry I asked about a coil shock on the new Tallboy.

Hold on a sec... you guys change the rebound?

Probably a thing from Rulezman in Italy, https://www.rulezman.com/zerobackv2/

Rumors have popped up about Mondraker being on the ropes and looking for a buyer. DJI is supposedly in talks about buying the brand.

I know I'm repeating common talking points that have been said over and over for years. But every so often it hits me, as I don't really follow regular mtb pricing too much anymore. But when I saw the tallboy release the other day, and it is a beautiful bike, all I could think was "How could anyone consider the entry level spec for 6k when a similar spec Amflow PR for 4,5k exists?" Apples and oranges, I'm not saying the ebike will be better for everything, but from a simple "add up all the parts on those frames and...

I feel like you answered your own question when you said " a ton of people already do it for SXS, boats, and motorcycles." If the SXS, boat, and motorcycle people are making money by financing their overpriced toys, why would high-end bike companies not want to get in on the action with their overpriced toys? Yes, financing a high-end shiny ebike is completely unnecessary, unwise, financially imprudent, all of that. But so are cigarettes and gambling, and they're doing great!

😂 If you thought dealing with becoming old was rough…add a little bit of becoming poor!

Or maybe it becomes like the car industry where leasing is one of the main forms of "ownership".

Just going off of 'site sponsors' for Vital and Pinkbike: Ari: Budget I guess? Cannondale: more road for PON Ibis: small, but maybe getting their lunch eaten by other 'small' brands. Intense: probably continues with USA focus. Seems like odd things going on there for the past while but they are still surviving. Kona: I would be concerned, but they were just bought back Mondraker: doesn't seem super big here in Canada Niner: RIP (pun intended) Norco: Oddly medium-sized, but they do own a distribution company in Canada so that may help with the budget Pivot: small enough Polygon: not...