I see it a little different. it would make sense to have someone that does their own promotion and sells merch to support their racing. PFR provides the bikes, the kit, the management (accommodations and travel), the mechanic (maybe), and a modest salary and Moi Moi can supplement with his other sponsors and the Moi Moi merch money. Not saying it is ideal for Moi Moi, but there are not too many companies out there throwing big money at enduro riders.