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jeff.brines Liked a reply to forum topic The Bikeconomics (Mega)Thread
11/17/2025 11:35am
Oh boy. It will be interesting to see how this goes. I did some digging and I obviously don't speak German nor am I well versed in German bankruptcy proceedings but what appears to have happened is the old YT Industries (HRB 8353) is in an insolvency proceedings with debts parked there and the new YT (12277) is controlled by Flossman and is taking over the brand and operations. This most certainly means the creditors take a (big) haircut, equity (of prior company) is completely wiped (private equity marks the company to 0) and the "new" company is buying assets...
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veefour Liked a reply to forum topic The Bikeconomics (Mega)Thread
11/15/2025 11:03pm
Being from the UK "Trigger's Broom" is probably more relatable than The Ship of Theseus. 😂 https://www.youtube.com/watch?v=BUl6PooveJE
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boozed Liked a reply to forum topic The Bikeconomics (Mega)Thread
11/15/2025 12:15am
Yes, but also no. I lean towards no. There's some continuity in its designs, and some of the former employees work there again*, but the company was wound up and then the IP acquired in a liquidation sale. Vitus would be an easier question. It was a zombie brand that was merely resurrected out of Nukeproof's design office and supply chain, so unambiguously not the same company. Even if they rehired Sean Kelly as a brand ambassador. * But only because they were pursued by the new owners – there's a clear discontinuity in their terms of employment. Edit: before...
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LePigPen Liked a reply to forum topic The Bikeconomics (Mega)Thread
11/15/2025 12:12am
I think Southern California accounts for ~90% of ebikes as commuter/family/etc use. It's legitimately getting to the point where... We could use full on 'bikeways' for bicycles traveling at higher speeds than average joes on a beach cruiser but much slower than a motorcycle on a highway. Bring back the OG Pasadena Cycleway! https://en.wikipedia.org/wiki/California_Cycleway (Especially with how poor the existing cycling infrastructure is... Now would be a good time to create separated paths if it gets the ebikes away from cars/pedestrians.) Sorry, obligatory 'traffic in LA' rant.
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ARonBurgundy Liked a reply to forum topic The Bikeconomics (Mega)Thread
11/7/2025 1:58pm
"The Bentonville of Mountain Bike Media"
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pamtbr Liked a reply to forum topic The Bikeconomics (Mega)Thread
11/7/2025 11:36am
Don't forget, this is brought to you by the same people as the Design & Innovation Awards, the self-proclaimed "Oscar of the Bike & Outdoor Industry." A judged contest that is free to enter, but 3,450 Euro (plus VAT) to claim if you are the lucky recipient of the precious award. Need more cash, just add more categories for brands to enter, and then select (extort) winning products most likely to pay the ransom.
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k2fx Liked a reply to forum topic Tire chat (nerds only)
11/6/2025 1:15pm
Literally just came to the forum today to ask about opinions on the dual krypto fr combo. I'm running krypto fr/xyno right now and it's fun till you hit the steep and loose stuff. I'd just get the krypto Re, but this way I could potentially run the same tire front and back while keeping a little of the zippiness from the Xyno. (Enduro/soft if you're wondering with a CC trail insert in the back, I'm 215 over here)
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Goupil Liked a reply to forum topic The Bikeconomics (Mega)Thread
11/6/2025 11:43am
Interesting things to come from the germans behind enduro-mtb, probably will be more Euro market oriented given the participants https://enduro-mtb.com/en/think-tank-brixen/
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HexonJuan Liked a reply to forum topic The Bikeconomics (Mega)Thread
11/6/2025 11:43am
Looks like it'll still be an interesting read however.
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jeff.brines Liked a reply to forum topic The Bikeconomics (Mega)Thread
11/6/2025 11:42am
Just a heads up, Fox Factory and GoPro both report results tonight. I'll do my best to aggregate results, listen to conference calls (at least with Fox) and put a little post together. Cheers!
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LePigPen Liked a reply to forum topic The Bikeconomics (Mega)Thread
11/4/2025 10:55pm
from nuclear boobs to nukeproof bunkers San Clemente has it all, doesnt it!?
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Brian_Peterson Liked a reply to forum topic The Bikeconomics (Mega)Thread
11/4/2025 7:34am
That's gets a bit more funny when you consider what's not so far away from San Clemente...
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sethimus Liked a reply to forum topic The Bikeconomics (Mega)Thread
11/4/2025 7:34am
https://www.mtb-news.de/forum/t/neustart-fuer-yt-industries-gruender-ma… he even works on a weekend!!!
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jeff.brines Liked a reply to forum topic The Bikeconomics (Mega)Thread
11/4/2025 5:40am
Wait...You don't refer to yourself in the third person as "papa" when doing interviews as your company burns to the ground?
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hogfly Liked a reply to forum topic The Bikeconomics (Mega)Thread
11/4/2025 5:40am
Hey Nukeproof: seems like there’s a pretty good distributor and marketing infrastructure set up in the US if you’re looking to move into that market. Give Jeff Taylor a call. Now opening Bentonville and San Clemente locations: the Nukeproof Bunker.
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bulletbass man Liked a reply to forum topic The Bikeconomics (Mega)Thread
11/3/2025 9:29pm
bankruptcy folk only have an obligation to the creditors. If the perceived value of liquidating the physical products and selling the ip at auction outweighs any offers they are not obligated to force a deal to keep employees employed. Especially if Markus is willing to overpay for the ip to keep it his. I have little doubts that liscencing to yt USA was entirely possible if Marcus had the goal of making it happen. I think it’s entirely plausible those “laughable” offers did bid low versus auctioning every physical asset and Marcus buying the ip. But they were probably meant...
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jeff.brines Liked a reply to forum topic The Bikeconomics (Mega)Thread
11/3/2025 9:23pm
I’ve never met Markus. All I know of him is what anyone can see online, an Instagram account, a few YouTube clips, and the ripple effects of his decisions. Still, there’s a recognizable pattern here, one as old as business itself, fueled by ego, greed, selfishness, and (yeah) incompetence. There’s real research showing a correlation between traits in the "dark triad" and founder/CEO personalities. Add in that around five percent of the population shows sociopathic or psychopathic tendencies, and that building any company requires a certain level of delusion, and well...you see what I'm trying to say. From 30,000 feet...
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TEAMROBOT Liked a reply to forum topic The Bikeconomics (Mega)Thread
11/3/2025 9:23pm
Jeff, I appreciate your reminder that maaaaaaaybe things aren't as simple as they appear, and maybe don't break down into good guy vs. bad guy storylines as clearly as we would like. Perhaps this is a simple story of a sociopath with too much power ruining people's lives on purpose, or maybe it's more complicated than that.
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AvgMTBEnjoyer Liked a reply to forum topic The Bikeconomics (Mega)Thread
11/2/2025 11:51pm
Nice sesamoid bones! How did you manage that?
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