The Bikeconomics (Mega)Thread

kperras
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CA
11/4/2026 9:05am
Others beat me to it, but yes, KKR ended up paying dearly for this one.For context, KKR is one of the largest private equity firms in...

Others beat me to it, but yes, KKR ended up paying dearly for this one.

For context, KKR is one of the largest private equity firms in the world, has been around for 50 years, and has done thousands of deals. 

Based on my quick-and-dirty research into publicly documented deals, this looks like one of KKR's biggest losses in absolute dollars, potentially among its five worst (ever!)

Expanding the comparison to the entire private equity industry, I'd rank it around the ~20th worst deal ever. Especially when you consider the speed in which this one went belly up. I could go dig and figure out what fund it was in to see what IRR its kicked off (depending on if that is public) 
 

Yeah...heads probably rolled. But then again, you'd be surprised how that sometimes works. 
 

There will be (if not already) many dissertations on the effects the covid-era boom and bust cycle. Much of the research I've come across is dated enough that it excludes the outcomes of the last 2-3 years. 

4
1 day ago
Others beat me to it, but yes, KKR ended up paying dearly for this one.For context, KKR is one of the largest private equity firms in...

Others beat me to it, but yes, KKR ended up paying dearly for this one.

For context, KKR is one of the largest private equity firms in the world, has been around for 50 years, and has done thousands of deals. 

Based on my quick-and-dirty research into publicly documented deals, this looks like one of KKR's biggest losses in absolute dollars, potentially among its five worst (ever!)

Expanding the comparison to the entire private equity industry, I'd rank it around the ~20th worst deal ever. Especially when you consider the speed in which this one went belly up. I could go dig and figure out what fund it was in to see what IRR its kicked off (depending on if that is public) 
 

Yeah...heads probably rolled. But then again, you'd be surprised how that sometimes works. 
 

kperras wrote:
There will be (if not already) many dissertations on the effects the covid-era boom and bust cycle. Much of the research I've come across is dated...

There will be (if not already) many dissertations on the effects the covid-era boom and bust cycle. Much of the research I've come across is dated enough that it excludes the outcomes of the last 2-3 years. 

From an academic perspective, it's not particularly unique. It's just another boom bust that we've seen many many times before in a lot of industries. 

The interesting part is measuring permeant changes (or lack of) in spending patterns due to the lockdowns and increased leisure and experience driven spending. 

8
jeff.brines
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1317
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Location
Grand Junction, CO, USA
12 hours ago
Others beat me to it, but yes, KKR ended up paying dearly for this one.For context, KKR is one of the largest private equity firms in...

Others beat me to it, but yes, KKR ended up paying dearly for this one.

For context, KKR is one of the largest private equity firms in the world, has been around for 50 years, and has done thousands of deals. 

Based on my quick-and-dirty research into publicly documented deals, this looks like one of KKR's biggest losses in absolute dollars, potentially among its five worst (ever!)

Expanding the comparison to the entire private equity industry, I'd rank it around the ~20th worst deal ever. Especially when you consider the speed in which this one went belly up. I could go dig and figure out what fund it was in to see what IRR its kicked off (depending on if that is public) 
 

Yeah...heads probably rolled. But then again, you'd be surprised how that sometimes works. 
 

kperras wrote:
There will be (if not already) many dissertations on the effects the covid-era boom and bust cycle. Much of the research I've come across is dated...

There will be (if not already) many dissertations on the effects the covid-era boom and bust cycle. Much of the research I've come across is dated enough that it excludes the outcomes of the last 2-3 years. 

From an academic perspective, it's not particularly unique. It's just another boom bust that we've seen many many times before in a lot of industries. The interesting...

From an academic perspective, it's not particularly unique. It's just another boom bust that we've seen many many times before in a lot of industries. 

The interesting part is measuring permeant changes (or lack of) in spending patterns due to the lockdowns and increased leisure and experience driven spending. 

To your point, the mountain bike industry has weathered the dot-com bubble, the Great Financial Crisis, and now COVID.

I agree that COVID was different, largely because it fundamentally changed consumer behavior and pushed people toward new hobbies and activities. What's more nuanced, however, is just how many headwinds have emerged in its wake.

It's not simply an oversupply problem caused by pulling demand forward, nor is it the result of any single macroeconomic event. It's a combination of supply chain disruptions, the end of more than a decade of artificially low interest rates, slowing technological innovation in the industry, and now an AI boom that's reshaping capital markets and putting additional upward pressure on rates (who wants to invest in bikes, these days?).

Meanwhile, the middle class continues to face pressure on wages, purchasing power, and upward mobility. Put all of that together, and you have an outdoor industry facing a pretty difficult structural environment, one that feels markedly different from the growth we saw in the '90s, 2000s, and 2010s.

At least that's my read. Admittedly, some of that is based on vibes rather than hard data.

12
Santino
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Cologne, DE
11 hours ago

Looks like Ghost is no longer toast as the same company that acquired Winora and Haibike from Accel will also be taking over Ghost. 

2
CptObius
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Location
Hauenstein, DE
10 hours ago

Yeah the IP is "saved", but not a single employee retained their job

4
pamtbr
Posts
93
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10/23/2024
Location
PA, WA, USA
8 hours ago

Linus Bikes sent a dealer email that they're calling it quits after 20 years

7 hours ago
pamtbr wrote:

Linus Bikes sent a dealer email that they're calling it quits after 20 years

Where's the spreadsheet graveyard

yzedf
Posts
319
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Location
Hebron, CT, USA
Fantasy
6 hours ago
To your point, the mountain bike industry has weathered the dot-com bubble, the Great Financial Crisis, and now COVID.I agree that COVID was different, largely because...

To your point, the mountain bike industry has weathered the dot-com bubble, the Great Financial Crisis, and now COVID.

I agree that COVID was different, largely because it fundamentally changed consumer behavior and pushed people toward new hobbies and activities. What's more nuanced, however, is just how many headwinds have emerged in its wake.

It's not simply an oversupply problem caused by pulling demand forward, nor is it the result of any single macroeconomic event. It's a combination of supply chain disruptions, the end of more than a decade of artificially low interest rates, slowing technological innovation in the industry, and now an AI boom that's reshaping capital markets and putting additional upward pressure on rates (who wants to invest in bikes, these days?).

Meanwhile, the middle class continues to face pressure on wages, purchasing power, and upward mobility. Put all of that together, and you have an outdoor industry facing a pretty difficult structural environment, one that feels markedly different from the growth we saw in the '90s, 2000s, and 2010s.

At least that's my read. Admittedly, some of that is based on vibes rather than hard data.

Thinking about the mountain biking timeline has me pondering some choices in the beginning. Was so much of it budget limited as we were still recovering from the early 1980’s recession?

sspomer
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Boise, ID, USA
Fantasy
6 hours ago

this time around, i'd add "rad power bikes / surrons / e-scooters" (used as an all-encompassing generic term for kids ebikes) as a disruptor to the MTB and even eMTB markets as we know them*. anecdotally i see more kids on those than pedal bikes by a landslide in the last year. kids used to a throttle probably aren't going to be super excited to have to pedal. MTBs and eMTBs that we all enjoy being twice the price of an e-moto will perplex parents for sure.

*do not derail this into a discussion about e-bike/e-moto access or rider stupidity please. 

8
6 hours ago
sspomer wrote:
this time around, i'd add "rad power bikes / surrons / e-scooters" (used as an all-encompassing generic term for kids ebikes) as a disruptor to the...

this time around, i'd add "rad power bikes / surrons / e-scooters" (used as an all-encompassing generic term for kids ebikes) as a disruptor to the MTB and even eMTB markets as we know them*. anecdotally i see more kids on those than pedal bikes by a landslide in the last year. kids used to a throttle probably aren't going to be super excited to have to pedal. MTBs and eMTBs that we all enjoy being twice the price of an e-moto will perplex parents for sure.

*do not derail this into a discussion about e-bike/e-moto access or rider stupidity please. 

I've said this elsewhere, but I think it bears repeating: 

Gravel bikes make little sense to mountain bikers. They make a lot of sense to road bikers, and road bikers love them and spend money on them. 

Ebikes make little sense to moto riders. They make a lot of sense to mountain bikers, and mountain bikers love them and spend money on them. 

If you are young and have yet to pick your hobby, its rare that an ebike makes more sense than a Surron, since you have yet to form a mountain biking foundation. I think sppomer is right, what ebikes have done to mountain bikes will be done to ebikes by Surrons.

 

Lots of caveats and exceptions of course

5
6 hours ago
sspomer wrote:
this time around, i'd add "rad power bikes / surrons / e-scooters" (used as an all-encompassing generic term for kids ebikes) as a disruptor to the...

this time around, i'd add "rad power bikes / surrons / e-scooters" (used as an all-encompassing generic term for kids ebikes) as a disruptor to the MTB and even eMTB markets as we know them*. anecdotally i see more kids on those than pedal bikes by a landslide in the last year. kids used to a throttle probably aren't going to be super excited to have to pedal. MTBs and eMTBs that we all enjoy being twice the price of an e-moto will perplex parents for sure.

*do not derail this into a discussion about e-bike/e-moto access or rider stupidity please. 

I also wonder about the impact of ride sharing bikes, like Lime. Why would I ever buy an entry level bike like a Linus if I can just pay a few dollars to use a shared e-bike that I don't have to worry about being stolen, or a repair bill of a few hundred dollars? For the people that would have bought a bike to ride 2-3 times a year why wouldn't you just rely on shared bikes? Perhaps another contributing factor as to why more and more companies are focusing on the luxury end of the market. 

3
4 hours ago
sspomer wrote:
this time around, i'd add "rad power bikes / surrons / e-scooters" (used as an all-encompassing generic term for kids ebikes) as a disruptor to the...

this time around, i'd add "rad power bikes / surrons / e-scooters" (used as an all-encompassing generic term for kids ebikes) as a disruptor to the MTB and even eMTB markets as we know them*. anecdotally i see more kids on those than pedal bikes by a landslide in the last year. kids used to a throttle probably aren't going to be super excited to have to pedal. MTBs and eMTBs that we all enjoy being twice the price of an e-moto will perplex parents for sure.

*do not derail this into a discussion about e-bike/e-moto access or rider stupidity please. 

I've said this elsewhere, but I think it bears repeating: Gravel bikes make little sense to mountain bikers. They make a lot of sense to road bikers...

I've said this elsewhere, but I think it bears repeating: 

Gravel bikes make little sense to mountain bikers. They make a lot of sense to road bikers, and road bikers love them and spend money on them. 

Ebikes make little sense to moto riders. They make a lot of sense to mountain bikers, and mountain bikers love them and spend money on them. 

If you are young and have yet to pick your hobby, its rare that an ebike makes more sense than a Surron, since you have yet to form a mountain biking foundation. I think sppomer is right, what ebikes have done to mountain bikes will be done to ebikes by Surrons.

 

Lots of caveats and exceptions of course

I disagree a bit on the gravel bike as I have seen a huge uptake locally from the mountain bike community. 

I think it is probably depends on your geographic area as we have countless miles of gravel roads to explore that a mountain bike would feel like a slog on and lots of mellow trails to connect everything together. 

3 hours ago
sspomer wrote:
this time around, i'd add "rad power bikes / surrons / e-scooters" (used as an all-encompassing generic term for kids ebikes) as a disruptor to the...

this time around, i'd add "rad power bikes / surrons / e-scooters" (used as an all-encompassing generic term for kids ebikes) as a disruptor to the MTB and even eMTB markets as we know them*. anecdotally i see more kids on those than pedal bikes by a landslide in the last year. kids used to a throttle probably aren't going to be super excited to have to pedal. MTBs and eMTBs that we all enjoy being twice the price of an e-moto will perplex parents for sure.

*do not derail this into a discussion about e-bike/e-moto access or rider stupidity please. 

I've said this elsewhere, but I think it bears repeating: Gravel bikes make little sense to mountain bikers. They make a lot of sense to road bikers...

I've said this elsewhere, but I think it bears repeating: 

Gravel bikes make little sense to mountain bikers. They make a lot of sense to road bikers, and road bikers love them and spend money on them. 

Ebikes make little sense to moto riders. They make a lot of sense to mountain bikers, and mountain bikers love them and spend money on them. 

If you are young and have yet to pick your hobby, its rare that an ebike makes more sense than a Surron, since you have yet to form a mountain biking foundation. I think sppomer is right, what ebikes have done to mountain bikes will be done to ebikes by Surrons.

 

Lots of caveats and exceptions of course

mtbman99 wrote:
I disagree a bit on the gravel bike as I have seen a huge uptake locally from the mountain bike community. I think it is probably depends...

I disagree a bit on the gravel bike as I have seen a huge uptake locally from the mountain bike community. 

I think it is probably depends on your geographic area as we have countless miles of gravel roads to explore that a mountain bike would feel like a slog on and lots of mellow trails to connect everything together. 

We have hundreds of miles of gravel around here too, but the grade is such that you need mountain bike gearing!

1
iRider
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3 hours ago
sspomer wrote:
this time around, i'd add "rad power bikes / surrons / e-scooters" (used as an all-encompassing generic term for kids ebikes) as a disruptor to the...

this time around, i'd add "rad power bikes / surrons / e-scooters" (used as an all-encompassing generic term for kids ebikes) as a disruptor to the MTB and even eMTB markets as we know them*. anecdotally i see more kids on those than pedal bikes by a landslide in the last year. kids used to a throttle probably aren't going to be super excited to have to pedal. MTBs and eMTBs that we all enjoy being twice the price of an e-moto will perplex parents for sure.

*do not derail this into a discussion about e-bike/e-moto access or rider stupidity please. 

In the emoto Youtube space there is quite some crossover with moto and MTB/eMTB. So the kids get exposed to more than just the emoto stuff. BTW: I think you sound pretty arrogant if you claim Surrons are "kids ebikes". They are more legit than all those e-moppeds cosplaying as bicycles.

2
iRider
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133
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Location
DK
3 hours ago
I've said this elsewhere, but I think it bears repeating: Gravel bikes make little sense to mountain bikers. They make a lot of sense to road bikers...

I've said this elsewhere, but I think it bears repeating: 

Gravel bikes make little sense to mountain bikers. They make a lot of sense to road bikers, and road bikers love them and spend money on them. 

Ebikes make little sense to moto riders. They make a lot of sense to mountain bikers, and mountain bikers love them and spend money on them. 

If you are young and have yet to pick your hobby, its rare that an ebike makes more sense than a Surron, since you have yet to form a mountain biking foundation. I think sppomer is right, what ebikes have done to mountain bikes will be done to ebikes by Surrons.

 

Lots of caveats and exceptions of course

Maybe I am not the perfect example, but I started with mountain bikes, then got also into ICE motos, then added road bikes, then gravel bikes, then BMX and as the latest eMoto. I still ride all of them. Two-wheeled vehicles are fun! 

Funny that the only category I never gelled with are Class 1 and 2 ebikes. They feel like a compromise to me, not a real moto, not a real bicycle.

3 hours ago
I've said this elsewhere, but I think it bears repeating: Gravel bikes make little sense to mountain bikers. They make a lot of sense to road bikers...

I've said this elsewhere, but I think it bears repeating: 

Gravel bikes make little sense to mountain bikers. They make a lot of sense to road bikers, and road bikers love them and spend money on them. 

Ebikes make little sense to moto riders. They make a lot of sense to mountain bikers, and mountain bikers love them and spend money on them. 

If you are young and have yet to pick your hobby, its rare that an ebike makes more sense than a Surron, since you have yet to form a mountain biking foundation. I think sppomer is right, what ebikes have done to mountain bikes will be done to ebikes by Surrons.

 

Lots of caveats and exceptions of course

iRider wrote:
Maybe I am not the perfect example, but I started with mountain bikes, then got also into ICE motos, then added road bikes, then gravel bikes...

Maybe I am not the perfect example, but I started with mountain bikes, then got also into ICE motos, then added road bikes, then gravel bikes, then BMX and as the latest eMoto. I still ride all of them. Two-wheeled vehicles are fun! 

Funny that the only category I never gelled with are Class 1 and 2 ebikes. They feel like a compromise to me, not a real moto, not a real bicycle.

But look at the direction-road bikes THEN gravel bikes, and mountain bikes before ebikes. You likely started with mountain bikes because emotos/escooters didn't exist yet, and ICE motos were not the same financial tier as a hard tail, V brake mountain bike. 

 

If you are 14 today, getting into a two wheeled, adrenaline burning hobby, a surron is cheaper than an ebike. I see 4/5 kids choosing the surron. 

iRider
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DK
3 hours ago
But look at the direction-road bikes THEN gravel bikes, and mountain bikes before ebikes. You likely started with mountain bikes because emotos/escooters didn't exist yet, and...

But look at the direction-road bikes THEN gravel bikes, and mountain bikes before ebikes. You likely started with mountain bikes because emotos/escooters didn't exist yet, and ICE motos were not the same financial tier as a hard tail, V brake mountain bike. 

 

If you are 14 today, getting into a two wheeled, adrenaline burning hobby, a surron is cheaper than an ebike. I see 4/5 kids choosing the surron. 

Yeah, at a younger age there was no legal way to ride a moto, so mountain bike it was. Correct, ebikes didn't exist at the time nor did gravel bikes when I bought my first road bike. I bought my first gravel bike in 2010, long before the hype.

You should see how many kids in skate parks are on BMX or DJ bikes, just wonderful. But around here the police is heavily cracking down on ebike and escooter riding as they are illegal on public roads and bike paths.

1
sspomer
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Boise, ID, USA
Fantasy
3 hours ago
iRider wrote:
In the emoto Youtube space there is quite some crossover with moto and MTB/eMTB. So the kids get exposed to more than just the emoto stuff...

In the emoto Youtube space there is quite some crossover with moto and MTB/eMTB. So the kids get exposed to more than just the emoto stuff. BTW: I think you sound pretty arrogant if you claim Surrons are "kids ebikes". They are more legit than all those e-moppeds cosplaying as bicycles.

not trying to be arrogant. i understand what surrons (yozmas or other emotos) are and what they're capable of (i personally don't have one, wouldn't buy one, but think they're sick). i lump them all together because the gangs of kids around here (and in plenty of towns) are riding e-motos and e-mopeds and e-scooters all in the same clique. once in a while there's a kid on a pedal bike and he's getting towed or dropped by the rest of the crew.

good point about youtuber crossover and the reach there. i've definitely seen similar.

3
1 hour ago
sspomer wrote:
not trying to be arrogant. i understand what surrons (yozmas or other emotos) are and what they're capable of (i personally don't have one, wouldn't buy...

not trying to be arrogant. i understand what surrons (yozmas or other emotos) are and what they're capable of (i personally don't have one, wouldn't buy one, but think they're sick). i lump them all together because the gangs of kids around here (and in plenty of towns) are riding e-motos and e-mopeds and e-scooters all in the same clique. once in a while there's a kid on a pedal bike and he's getting towed or dropped by the rest of the crew.

good point about youtuber crossover and the reach there. i've definitely seen similar.

Boise?

iRider
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133
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Location
DK
14 minutes ago
sspomer wrote:
not trying to be arrogant. i understand what surrons (yozmas or other emotos) are and what they're capable of (i personally don't have one, wouldn't buy...

not trying to be arrogant. i understand what surrons (yozmas or other emotos) are and what they're capable of (i personally don't have one, wouldn't buy one, but think they're sick). i lump them all together because the gangs of kids around here (and in plenty of towns) are riding e-motos and e-mopeds and e-scooters all in the same clique. once in a while there's a kid on a pedal bike and he's getting towed or dropped by the rest of the crew.

good point about youtuber crossover and the reach there. i've definitely seen similar.

Sorry, misunderstood you then. I just think people are underselling these light emotos. I have one on plates and it is my daily commuter. Living in the countryside, I sadly do not have the option of public transport. During the summer there are phases where the car does not get used for 6 weeks straight because I commute and run errands by emoto or bicycle (I also can ride to the trails).

The emotos are a great option for a rather cheap and environmental friendly mobility solution. They also need way less maintenance than a car, bike or ICE moto. The kids riding them illegally give them a bad rep, hindring a wider adoption of them as they are seen as "kids toys" instead of worthy mode of transportation.

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