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Man I've got some terrible news for you about mountain bikers and the word "loam:"

My 2006 Bighit had one of those. 😂

I thought the point of a derailleur hanger was a mechanical fuse and replacing it with an overbuilt alternative defeats that purpose. If the UDH is fragile that's by design.

I think that ended up being the Stumpjumper 15?

Because he's a good dude and people like to see nice things happening to good people.

Can we put the wrap back on?

Long live the Diamondback Knucklebox, eh?

Its micro marketing and not meant to be a global marketing campaign i would guess. Clearly doesnt move the needle as much as lets say sponsoring an athlete like vali, but will probably also just cost a fraction. I have no clue, but could be that trp doesnt sell as good in germany, hence give a guy from germany a couple of the brakes and he might help sales there. This guy is well known around here, but not only because he does youtube. I have seen him doing comunity stuff like shaping dirtjumps in free acces areas with local...

Roger Moore on Mondraker

Huh?

Sure, but stature wise, when you're standing beside me in the parking lot between laps, I understand how all the English monks felt as the Norsemen jumped off the boats and rushed towards them. Also always impressed my Brage, and not just riding wise, but the way he approaches projects. He doesn't do things that don't suit him, he focuses on his passions and he doesn't really seem to care about what people thing, knowing what he does will speak as loud as it needs too. He's been the next gen Rough AF since Jordie passed and he carries the...

Obviously everyone has riders they watch and are interested in. Out of curiosity, who and what piques your interest? For me, the Norco revamp brought some fun into things. The portraits were ridiculous (and reminded me of the Royal Tennenbaums, which I love). Just... different. Regarding Brage, I'm about as opposite from a viking as you can get (full mennonite heritage over here. Pacifism and peace and farming and all that jazz). Not into the whole black metal thing, but his riding is so head and shoulder above anyone else in the free ride space, he's absolutely one of my...

Norco had me when they revamped the Norco Race Division with finger painting portraits. Just so completely different than any other team on the circuit. Now Brage and (fingers super crossed) Tippie? Norco is killing it.

Norco’s marketing department has figured out how to reach directly into my soul.

I have extremely high expectations right now of a throw back theme bike between Brage, Norco and Marzocchi......