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Plenty of non-cycling sponsors in the XC world (Ford for example from the car world), its just DH/enduro that lacks them.

Given the lack of non-cycling sponsors in MTB, how is this not the biggest story of the weekend?

And she's picked up a Rivian sponsorship.

Well I reckon that's the coolest bike in the world at the moment

Trek announced: Lachie, Sacha Earnest, Ollie Davis, Matt Walker UK, Christian Hauser, Ella Svegby

and kolb gets his YT Tues

Here's a better picture. I downloaded this in September and I have no idea where I got it. I made a whole post about it yesterday but I deleted it because my speculation was based upon the rocker looking like the Wild. This is likely an aluminium mule.

Looks like there’s an Orbea DH bike ready after all.

Definitely hope tech4

Shiny gold forks

I know there’s a lot going on today with belt drives and pull shocks but how about silver rims?

I for one, am fully in favor of the increased availability of silver components (and I guess I should take some pics of my bike and post them in Bike Checks)

XC team news from Canyon, signing Jenny Rissveds: 8TH JANUARY – The Canyon CLLCTV Factory XC Team is proud to announce its newest signing: Jenny Rissveds. The Swedish superstar and Olympic champion is set to bring her incredible talent, grit, and experience to the team as she races aboard the Canyon Lux World Cup CFR in the 2025 season. “We’re beyond excited to welcome Jenny to the Canyon family,” says CLLCTV Factory XC Team Manager Sébastien Francois. “Her incredible career and fearless approach to racing align perfectly with our mission to support riders at the very top of the sport.”...

In an unusual move José Borges goes from Enduro to Road!

Here's the full announcement in all its glory, including non-black screen video 😀 https://www.vitalmtb.com/news/press-release/andreas-kolb-joins-yt-mob

Frotha on Transition Bikes. Seems like a perfect fit!

giant factory video with jewett bros.

needles interviews danny hart