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Cat is finally out of the bag so here is the rest of that shoe pic...

Here’s the thing. People get hired into positions of power. They start thinking “I gotta do something!!!” The problem begins when “do something” turns into “change the thing”. The “something” they could do is at all costs protect the core identities that surround the current position. With all the current fuck-ups in business branding you’d think some lessons had been learned. Nope, they can’t help themselves. I actually appreciate that the logo on my 2025 Fox Factory DHX2 is exactly the same logo that was on the shock on my 1994 Cannondale Super-V 1000, and on my Fox Factory Twin-Clicker...

Pantone 144c New logo is shit though.

Change just for the sake of change... See the recent Cracker Barrel debacle..

Especially on an angled product like a fork leg, I can't stop seeing an off-balance square. Alas eh.

posted in team rumors, but ronan on a boxxer and said boxxer has some stuff going on.

MFR to rockshox suspension

Yeah. This Boy is a rocket. Very nice! Now just add Oli C., and this team will burn so hard.

Pinky with a long term deal is great deal for both sides.. Ryan is young with a lot of potential and 3 years will let everyone grow together.. It will be fun to watch him progress..

I hope the Trek stores will carry the concentrated tablets as well:

Putting the new logo onto a fork doesn't help it.. That old logo was so iconic across so many different fields that it just makes no sense to me.. @jeff.brines find the person responsible for this an interview them..

Just stick a pair of googly eyes over them. A snake tongue maybe or some shark teeth. We should at least try to have some fun with them, because they are indeed horrid

I was wondering how a fish based drink company was possibly worth 6 billion USD - turns out 800M ISK is 6 million USD.

My guess is either Tyler Waite or Oli Clarke to Mondraker

Dak's Mondraker mechanic is riding a new Norco around Queenstown, spotted on Katy Wintons Instagram story. Could this mean anything?