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Rachel Atherton is coming out of retirement for the 100k lol, the bike is being built, and she's probably the most capable between men and women on taking it. Sure it been awhile since she's raced, but I'm guessing she could still be first on race day if she put her mind to it.

There are a few factors: - Norco is owned by LTP, which is a distributor of other brands in Canada. Norco has long been financially floated by the relative profitability of LTP - At one time Norco had a solid XC team, a DH team, sponsored the Gehrigs for Enduro and had Jill Kintner and Bryn Atkinson, and a bunch of others at the same time not too long ago. They dropped everyone else. - They just split with their CEO with "no plans to replace him". The company was flying him in from California to BC every week as...

Asa, Anna, Angel: Triple-A grade DH Team. Forget a draft, what if UCI teams were beef? Who’s on your wagyu dream team? #whatiftheywerebeef

" I guess that means the awful drawn-by-a-child aesthetic is continuing into 2025. Really hoped that would not be the case." agree, not a fan.

As a person that loves enduro, I agree. Not everything needs to be cover3d and supported like dh. Take marathon for example... I think Chris Ball created a problem that didn't need to exist. Trying to figure out how to cover it...it doesn't need the coverage of dh so stop wasting time trying to solve it.

The Spirit of Enduro doesn't produce shareholder value.

Frankly, that’s how the enduro series should be. It doesn’t warrant the big budgets or salaries of xc or DH. It would be cool to level the playing field actually, as that’s the spirit of enduro anyway.

I guess that means the awful drawn-by-a-child aesthetic is continuing into 2025. Really hoped that would not be the case.

I read it all. I read all of his posts. They're interesting, Jeff seems knowledgeable, and any insight into the machinations of that world are thought provoking. I have very little interest in or ability to take part in big money finance or business. But I'm curious. I like to understand why people do what they do, why things that seem obvious aren't obvious, and why things that seem complicated aren't so complicated. It's pretty telling that you took an opportunity to fire a dart at someone in an attempt to posture some self-assumed dominance over someone else when the...

All I can think about it is Theo E talking about how wrong the heart rate data is that they show on the broadcast. https://www.youtube.com/shorts/VvuT4i6EA6Y

2 of the Americas races happen after the World Cup season is over.