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A mob just needs a good boss, Martin W fits the bill perfectly.

Perhaps a bit too much credit to the Athertons? Long time friends with the guys at Robot Bike Co, who worked with Dave Weagle. Become a new brand with a new name, add investor. Genuine disruption? Or scale up something that already existed? Dunno.

So when the contract ended with Trek, do you think there was no companies willing to take the whole team on so they started their own brand, or am I just thinking about this too much?

Heres a tasty one. Proper rumour

Can we focus on the girl in the deanos IG post?

Except literally the message I quoted....

I'd say Athertons are worth more that they might be paid in terms of input they can provide with their experience to the research and development of new bikes. This is also not necessary how world works Past year might not have been most succesful for Gee but on the last few races it was pretty obvious he still has the speed. And dont forget that Rachel is female GOAT by far. ACH won more championships but in all other stats Rachel wont be beaten for a long time, considering she is still on top of her game.

Couple things Mr Nelson... Atherton deal is really not much - 3/4 season ago, maybe. Since then, their worth has fallen off of a cliff. I would say as a team they are not even top 4 anymore in terms of budget for a Bike Brand. Second, Wiggle/CRC is not based in Birmingham. They have a warehouse in Wolverhampton, with a head office in Portsmouth and two separate locations from the original CRC setup in Northern Ireland.

You sure act like you have it all figured out. What’s done is done. The governing bodies will enact the rules. The guy is fighting for his life. The other shit means fuck all at the moment. It’s just bikes. You can get all in an uproar when/if they try and race some day in a year or two