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Don't forget that he's good at marketing and entertainment. Neko's able to tell a unique and compelling story that viewers will tune in for, beyond the industry standard "look at a video of us racing and talking about the race." We obviously watch Neko's race videos, but typically that's because the individual races are touchstones in a bigger narrative that we're hooked on. The story guy knows how to get consistent clicks and views! (TELL A GOOD STORY)

trash them. Happens in lots of industries. The only issue is that the brands incredibly foolishly sunk too much into inventory. Normally you just absorb the loss of a bad year from profit of the good years (21 & 22) but the issue is the losses from 23 eclipse any profit from 21 and 22 combined. The finance teams just totally cocked it up, and nobody questioned the fact that MTB (and bikes overall) hasn't actually exploded in terms of usage, people just bought new bikes, but they aren't going to buy new bikes every 2 years lol.

Wild how OF might damage the image of the UCI, but road teams sponsored by repressive regimes like Bahrain, Israel and the UAE, chemical company Ineos, and a slew of gambling sponsorship is fine, as is handing out special awards to the dictator of Turkmenistan.

Ball sports fans losing it because the chiefs/dolphins game is ppv on peacock. Very similar arguments to what’s going in with mtb

Check back at my comment WAY earlier dak, Dunne, and pinky it’ll be

Frameworks will announce their new rider soon… https://www.instagram.com/stories/nekomulally/3275242739947864031?utm_s…

Came here to share that and saw that somebody disregarded it as grandfather's contract and so on. I don't think that's just disrespectful, but it's also missing the point. The man is sponsored almost his whole adult life and complete professional career by the same brand and just enleghtend gis contract, all while the industry is in awe about stormy waters and dropped pros. Why is that? Because he is Hans? Because he knows the right people, has ties? I don't know, but he said himself in an interview (probably in an older podcast on this very site) that the...

The good thing is I highly doubt they would make a change to make $ just before WC starts when they have a lot more big $ stuff that will be a reason to get things moved over asap

Yessir, no disrespect here. Just no shock he’s back on GT for the near future. The surprise is that he doesn’t have some sort of grandfathered lifetime contract.

That is flat out dissregarding what and who probably (amongst a very few others) paved the way to what you froth arround today. Go play some minecraft now..

Fuck off Barry

@Togger250 and I keep saying and no one listens or cares. Dak Pinkerton Dunne on Mondraker. There is no such thing as MS intense

Maybe some good news for some, the Discovery+ sports add-on will be free for 'a few more months'. Maybe we get one race before the extra pricing kicks in? https://www.theverge.com/2024/1/5/24027269/max-live-sports-add-on-free-…

He could just be done with racing World Cups at this point and not racing. He wasn't all that competitive over the last couple of years and had at least one scary injury. I know from listening to Olly on RC podcast that their crew enjoys being at the races, but might enjoy going to the races and not having to actually race as well. Can get great content that way and film some riding off course at the venues like Olly has done in the past.

Except in the press release, Fabien says: "“It is a great opportunity for our factory team to welcome Thibaut with his young age next to experienced riders like Troy and Luca. I have been following Thibaut's progression for many years, and his passion to win and determination are unmatched. I believe we have an incredibly strong team for 2024, and I deeply look forward to the coming season." - Fabien Barel, Canyon CLLCTV Team Mentor."

Mr. Thibaut Daprela signs with Canyon CLLCTV Factory DH team love the way this guy rides a bike excited to see him on a Canyon

Brook has something happening clearly, wild guess but specialized gravity?? Can see it has ohlins and posted another picture with renthal bars

More so I think, just a writer seeing the same video we all did and coming to a conclusion with no official word from Norco. Just to write an article and click bate er whatever the tech term is for that lol ( just an old guy on the interweb lol ) I thought and still think some of the clips are Greg but I’m not 100% sure, at this point it’s still a strong rumour . Until there’s an official official official announcement from Greg or Norco, nothing is official