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Appreciate the kind words 🙏 that genuinely means a lot. We try. We keep trying. And yeah, when I say we, I really do mean me. Still just one bloke doing everything: product, riders, logistics, emails at stupid o’clock, the lot. No staff, no big safety net. Just belief and stubbornness. The industry doesn’t make it easy for small independents. The big dogs have deeper pockets and louder voices, but that was always kind of the point. Do cool shit, build something authentic, and if it ruffles a few feathers along the way, so be it. I’m proud that Viris...

This is why I bought a Burgtec stem and bars. If they support the things I care about I’ll support them. If nothing else, Bryceland and Brage? Respect. Adding Frameworks and the Goodman team just makes me more hyped.

Credit to Burgtec. They have this team as co-title sponsors, and also sponsor Trek Factory, Commencal Muc-Off, Syndicate, Yeti Factory and they just picked up Frameworks. Some serious talent there. No idea where the budget comes from hahahahah

Sweet! Between this and the recent YT drama Inside Line podcast has been hitting the mark. Vital giving the people what they want!

No Specialized logo on AG's jersey like the rest of the Frameworks jerseys. My guess would be he'll still be running his Crestline E-Bike but trying to avoid any content.

Regarding Crestline---This all points to AG divesting from Crestline in terms of being an investor, OR possibly more likely, he's still invested but shifting to a completely silent partner. To the point he will actually ride Specialized E-bike while on Frameworks. Reasons being: -The "Team" e-bike sponsor is Specialized. Crestline is not under Aaron's list of personal sponsors. Which means he's going to be riding Specialized E-bikes. Or unbranded Crestlines, which is awkward either way. -Specialized hasn't seen Frameworks as a competitor to this point, but Crestline may be a bridge too far, so Gwin had to 'go dark' on...

I saw the wildest thing ever. I saw him testing the bike and there was a bald eagle following him the whole way each lap! It was incredible. Never seen anything like it. The American dream team growing

Definitely one move that seemed to be a bit too crazy to happen... But, damn... Gwin looks to be going all in with the races... It will be fun to watch this season...

I wonder what this means for the other, less headline riders? Aaron said Mikey Delesalle was testing with him on Frameworks, and he appears in some of the photos. Also Frida Ronning is supposedly on Crestline based on the pod with Dak and his insta story. Crestline's team was owned by Gwin, so does this mean she will still be privateering, just with a frame sponsor?

biggest team surprise of the silly season for sure IMO. plus 2-3 year contract sounds more like a serious mission and not the last dance… REALLY STOKED!!! 🤩

ya this is a weird one, would have been cool to see Gwin in Fox gear, two true icons. The Renen stuff in the press release photos looks pretty cheap too IMHO, but that's just my opinion. Either way insane to see Gwin on Frameworks. We've got some serious American talent on an American brand. ::eagles

You spelled come back wrong 😂

Personally I find Dakotah a heck of a lot easier to relate to than someone like Jackson. Just a hard working dude from a similar part of the same country as me, also with questionable hair styles, that has overcome some adversity and doesn't mind getting his hands dirty at home. Nothing against Jackson, but his story is so far out of my realm that its just... not very interesting.

Dak liked a picture of my dog on IG, so he's good in my book.

His contributions to the B-Practice podcast are probably a big reason that Vital favors him (Just like people here love Jesse M. because he actually posts in the forum periodically). It makes them feel like they're "one of your own." Shocking... do good PR things that expand your audience and let people get to know you... and you increase your fan base and marketability. I think people really appreciate his perspective, combined with Tanner and Jason, on the races and racing in general. It's one of the more interesting podcasts to me. On top of that, his journey over the...

Anyone see the Crestline in the background of Daks story?

Would never had guessed you guys prepare ahead of time.

@DontWorryImAPilot thanks for the idea. We found Daks new kit and teammates.

After some zoom-ins, some squints, and sending to my friends at Law & Order SVU for some "enhance" action: It looks like Dak will be racing the Trans Robitussin race next year on MS Beef Tallow Tombraider. I think they were riding Crestlines in 2025. AI is SO cool.

Now it all makes sense!