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Goupil Liked a reply to forum topic AI in MTB Marketing

9/21/2025 10:28am
Not a company, but I'm starting to get some MTB AI slop in my youtube feed, when so far it was only related to cars (a much larger audience). I wonder if we're gonna reach a point where the internet is just useless slop with some actual informations here and there
This forum topic has 96 replies.

AndehM Liked a reply to forum topic AI in MTB Marketing

9/21/2025 10:28am
It's been mostly useless slop for at least several years. There's been some good articles on Ars Technica & the like on how Google's lack of care on their part to fight SEO results gaming, focus on maximizing number of sold ads (even if they're on slop sites), and lately the AI summaries (which just recycle the slop) are to blame for the enshittification of the internet. It's pretty telling that what was once the gold standard of search is now the worst user experience if you care about getting useful information. There is apparently looming tension because if they...
This forum topic has 96 replies.

Blake_Motley Added a reply to AI in MTB Marketing

9/19/2025 3:02pm
No kidding, the whole thing feels like a humiliation ritual. To bring it back around, the emphasis on “content creation” over product creation is certainly a big contributor to the demand for AI.

Primoz Liked a reply to forum topic AI in MTB Marketing

9/19/2025 9:56am
Local (most popular) marketplace/"ebay" website:
This forum topic has 96 replies.

LePigPen Liked a reply to forum topic AI in MTB Marketing

9/19/2025 9:55am
I'd almost rather see AI marketing than whatever the hell 'meme-based marketing' Ari is doing... As well as the content stealing 'marketing' that kids Cased.US protection brand is using. That's REALLY suspect lol. Just posting known viral stuff like Hart's 2011 run or Gwin's chainless run to get views... For a brand neither are associated with. It's really weird and like... I mean somebody owns those rights (Red Bull? WBD?) so also illegal I'd assume lol But ya the incoming strategy of putting in in effort and effectively stealing other peoples ideas/content for marketing is very wack and is a...
This forum topic has 96 replies.

jeff.brines Liked a reply to forum topic AI in MTB Marketing

9/19/2025 9:54am
Funny this thread just got bumped; I published my thoughts moments ago // Substack Link In short, I think the outdoor industry (and MTB specifically) is going to be a fascinating litmus test for generative AI content. My hunch: outside of press releases, which were already tough enough to read, the “AI slop” will get rejected hard. Push too far over the line, and it could actually damage a brand, almost like a form of digital doping. That said, smart companies will find ways to use AI subtly, stretching the mileage of a single photoshoot, or quickly testing campaign variations...
This forum topic has 96 replies.

enduro_malcolm Liked a reply to forum topic E-bike talk: not tech rumor derailment

9/18/2025 11:22am
I've got 500km on my RM Instinct SL C90 now and I've been having a blast on this thing. I wasn't sure at first if adding an E bike was the right move for me, but I like having a garage full of bikes anyway. I did put about 200km on a GASGAS Enduro 3.0 before getting this bike, getting my feet wet in the Emtb world. Just did the update from Rocky as well, and I have been having such a blast on this bike, it's incredible to me. I still put more miles on my Analog bike, but...
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iceman2058 Liked a reply to forum topic E-bike talk: not tech rumor derailment

9/17/2025 6:01am
I can only think of one explanation: there are common components (like connectors and controllers for example) that weigh the same for each size of battery (since they are weighing the battery as a whole and not just the energy cells). So that "fixed" weight stays the same as you add cells, meaning it becomes a smaller part of the total battery weight - and so the energy density of the battery as a unit increases.
This forum topic has 1434 replies.

earleb Liked a reply to forum topic E-bike talk: not tech rumor derailment

9/16/2025 3:54pm
Graphs aside, 6.06kg for full power and 900wh battery is really good. The DJI is 6.26kg and 800wh. Levo gen3 is 7.55kg for 840wh.
This forum topic has 1434 replies.

segamethod Liked a reply to forum topic E-bike talk: not tech rumor derailment

9/16/2025 3:53pm
These guys learning from the likes of NVIDIA how to make a graph look impressive. "Start the X-axis at, say, 170 so our bar looks 3-times as long as the competition's"
This forum topic has 1434 replies.

boozed Liked a reply to forum topic AI in MTB Marketing

9/16/2025 12:19pm
This might be a bit pedantic but by default, MS Word turns spaced hyphens into en dashes (–) rather than em dashes (—). By default it will turn two consecutive unspaced hyphens into an em dash, but if you type like that you probably intended it to do so.
This forum topic has 96 replies.

DontWorryImAPilot Liked a reply to forum topic AI in MTB Marketing

9/14/2025 10:34pm
It's not so much "I need a company to tell me what to think of their bikes." It's more "I won't support a company who has THAT low of an opinion and that little regard for their customers." I work in an industry that is flooding with AI. I won't use it. Clients are coming to me because of the unique thing I do (which is me enabling and helping them do the unique thing THEY do). I literally care more than my competitors which means my results are better than my competitors (when the currency my clients are holding...
This forum topic has 96 replies.

TheSuspensionLabNZ Liked a reply to forum topic AI in MTB Marketing

9/13/2025 4:41pm
Yes! And pay those humans a decent wage they can actually live on! If it means you need to raise the price of your bikes then thats cool too 👍
This forum topic has 96 replies.

Blake_Motley Added a reply to AI in MTB Marketing

9/13/2025 12:32pm
I wonder how much of the Trek writeup is the result of actual writing being filtered through an AI translator. I’ve never used one so I have no clue to what degree it would make grammar decisions for you

DontWorryImAPilot Liked a reply to forum topic AI in MTB Marketing

9/13/2025 12:28pm
Dear Bike Brands, Employ real humans writing real words and creating real images to paint the picture of what your bikes will give to us. If you don't, we won't buy from you. Period.
This forum topic has 96 replies.

ballz Liked a reply to forum topic AI in MTB Marketing

9/13/2025 11:49am
Fucking LLMs will be instrumental for accelerated enshittification of absolutely everything.
This forum topic has 96 replies.