Let’s reframe the debate. It’s not really about whether bikes are more or less affordable than before. It’s about how they could be made more affordable today, and whether the traditional bike industry is even structured to go that direction. Right now, the narrative is almost always performance, performance. Lighter. Stiffer. Faster. More race-proven. That’s great but “simple, fun, affordable” is rarely part of the story. The e-mobility space is interesting because it already brought unexpected players in. Who would’ve imagined Bosch or DJI becoming major forces in e-bike systems? That alone shows the door is open to newcomers with...