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How organizers still approach elite sports events as standalone products instead of marketing assets still blows my mind. In most cases, a World Cup weekend will never generate positive revenue if you only look at the direct cashflow during the event itself. The picture changes once you factor in media coverage, long term tourism, bike sales, brand image, destination marketing and overall communication value. A World Cup should be part of a bigger strategy and not treated as a one weekend business case. If a region has no long term MTB vision, no plans to grow the scene, infrastructure or...

Mom, can we get this SUV ebike? No, we have one of those at home. The one at home: These originally retailed for 7500. Full XT, and it is full suspension. Now you can find them for 1500. It is a weird big old Caddy feeling of a bike, but with a Bosch Performance motor and is class 3.

30+ years ago bullet bros was trying to solve the same problems.

Would make sense to fill Jill's spot for a US woman rider

I’m sorry, if we can’t get mountain bikers to use “loam” correctly, I don’t think you’ve got a chance of educating the masses on “flickable”.

I can assure you it wasn't. I am still riding the bike, but intentionally didn't have it in my possession until the day of launch, to avoid this exact thing from happening.

My neighbor, a Santa Cruz rep for the southeast, told me the SC marketing guy lives in Bellingham.

As long as there are tacos around is all good. You can't go wrong with tacos, even bad tacos are better than no tacos. Bikes are just bonus items for tacos.

In VPP no less.

Taco enjoyers visiting Bham have to check out Mi Rancho, tacos are a dollar for some flavors and very cheap otherwise. Netos across the street if you like burritos. (please don't ban me for a taco based derailment)

Outpost Eats - throwing out a crazy rumour like "taco truck," so I had to investigate cause I've never had a taco there, and I love tacos. After some elite internet detective work, I am sad to say it's just quesadillas and bowls. The lemongrass pork bowl absolutely slaps, and the beer selection goes hard. Some Orbea folks who call Bellingham home are also fans of the Transition HQ.