Also compare this to other rich guy lifestyle sports, like golf or skiing, and it isn't so bad. It sucks, but it's pretty comparable on a year to year basis. Especially compared to riding or driving anything with a motor. If I ever hear someone say the common refrain of "$10,000 for a [totally tits/dialed in/top of the line complete carbon build with carbon wheels and fancy everything] bike? I could get a 450 for that much!", I'll die.