We can turn our noses up all we want, but this would be a good omen for racing. We really need non-bike industry sponsors with stable cash flows. No one argues that the next couple years are going to be brutal for marketing budgets and sponsored riders. We need to see car companies, healthcare, tech, etc. coming in as sponsors, it's really the only way forward. This has always been the case but 10X more starting... right now. It's odd that we haven't seen healthcare more. It's perfect. We have lower lifetime healthcare costs as riders, but fund their high...