Yes, something else is happening. All of the following is a guess, but I think a pretty good one. Gates, a company already well known for Motorcycle belts and that according to google, has $830m in revenue but has only dabbled in cycling in the fringes for years is saying LFG. They likely want in on the E-bike market as mixed motors/drivetrains evolve and full power E-bikes ditch derailleurs because lets be honest, traditional drivetrains just don't hold up as well under an e-bike mashing, and they know DH is going to test the to the limits. This is going...