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So I am certainly not retained by the shop (will sue people for bikes), nothing he told me raised a flag to an extent that I thought they had a legal dispute on their hands, at least not at this point - although like you, I am not a bankruptcy expert. It seems that Rocky is operating under the control of an appointed creditor (although it could be a bank who is not a creditor who has been appointed, I haven't checked). They ARE blowing out some models, seemingly in Canada only so far, but not blowing out anything that...

^ I came here to post that, pretty good article. Another thing I was thinking about today is what affect this dive in sales has had in technology overall. If your company is struggling a good business minded owner is gonna batten the hatches and try to weather the storm with smaller inventory numbers and low outlay on r&d and pretty much everything else. How many bikes have truly been game changing since 2020? A few for sure but not as many as we were seeing at the height of the geometry wars. And while a lot of these companies...

https://www.cbc.ca/news/canada/british-columbia/rocky-mountain-bike-cre… Article about Rocky Mountain.

Thanks for the kind words. Sincerely appreciated. I also wanted to thank everyone who has taken time to particpate in this thread. In a world full of internet dumpster fires, trolling, dunking and devolving online discussions, at minimum I've found the willingness of the collective to have a meaningful, fun, civil discussion to be worthwhile in and of itself, regardless of how right or wrong we all may be. I don't know much, but I know the more this happens, the better off it appears we all are. HNY everyone! Cheers and thanks!

Hey Jeff, I'm a lurker on this forum, but I wanted to chime in and say I also appreciate your insights in this thread, as well as others who contribute. Its an interesting topic and I love reading about it!

Peugeot bikes were massive at the time, really interesting that there is that much bicycle history in Saint-George over the years. https://issuu.com/ebikes-international/docs/ebikes_fall_2022_flip/s/177… Quotes: Founded in 2013 with a vision to bring cutting-edge options for active mobility, and sustainable transportation solutions to cities around the world, Bewegen is now the only Canadian bike-share company following the recent sale of PBSC Urban Solutions, owner of Montréal’s BIXI, to American giant Lyft. Bewegen’s e-bikes feature their proprietary Dyname electric motor, a 48V high-efficiency lithium-ion battery with a range up to 60km (40 miles), GPS, digital screen to monitor speed, distance travelled, battery level...

This is 10X the case in a closely held company if the controlling person/family is hellbent on going in some particular direction despite the financial warming signs. RAD/Rocky certainly has the structure where this could have happened. Their ebike drive units sound like they work well, but for a $100m company to develop something this complicated seems fraught. How the heck to do you scale enough to amortize the R&D in any reasonable way? Quick mental math is just a hell naw. I figure they bet the farm on deals such as the partnership for city bikes that fell through...

I felt like quoting this in the super small chance this person finds this thread. I've been in C-Suite roles, said the "right" things, and nobody wanted to listen. It can be very abrasive to raise your hand and say "no", especially if you are a bit younger than the others around you. I imagine its doubly hard as a woman. Its really not fair to blame someone without knowing all the details, as implied earlier. If I did so, I apologize. This is a bit of a thread derail, but learning how to communicate things to leaders that they...

Organisational failure is rarely one persons fault. But those at the top bear the responsibility of organisations that fail.

If anyone wants to connect the dots on who makes what and where this is a good site to waste some time in. Funny thing at least some of the POC helmets and TLD helmets are made by the same place. https://www.importyeti.com/

Turned this up: https://www.linkedin.com/in/caroline-baillargeon-6469864a/

Companies are almost always headquartered where their owner wants to live in my experience. When an owner decides to move to Florida, the company usually "finds a competitive advantage in FL" really quickly afterwards. Have to imagine Sainte-George is where Raymond Dutil lives and grew up. And agreed, it's close to amazing riding right now, especially with the recent rise of the Quebec trail centers. And MSE and the ski hills have been big mtb spots for a really long time. But the company is named "Rocky Mountain", and Saint-George on the other side of the river from the big...

They likely do have a CFO. I bet a LinkedIn search would reveal our answer. At minimum they have a fractional CFO or a "VP of Finance" filling those shoes. To be fair to this person, they might be an amazing, pragmatic, disciplined, process oriented person who really did have the insights to guide the company appropriately during this time. The reality is, if the CEO (or board) doesn't want to listen, it doesn't matter how right this person is. The buck usually stops with the CEO (or if it goes to the board, Chairman/a vote).