My theory is that these guys feel that, with the new format, top 30 riders are going to see an increase in exposure and potential revenue. They're all betting that, while they may not be on the podium repeatedly, they can be in the top 30 repeatedly. It seems that ESO/Discovery want to focus in on 30 riders who are the main story and the "elite" and all of these Enduro dudes are excited about the possibility of getting in on the opening few years and being in that top 30. I mean, I'm sure in their minds, they're all...