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I think Adidas being a title sponsor of the Norco team is pretty big news. They are a huge and well recognised brand, so it's a great thing for mountain biking.

Adidas still owns 5.10, right? There’s been rumours of them dropping the 5.10 branding and replacing it with Adidas for years, maybe this is the start? We’ve seen this before on collabs with Brendog where they remove 5.10 branding apart from a small detail on the heel pull.

Hope they do all of the track walks in full balkan style three stripes tracksuits! (we all know this is probably related to the Adidas owning 5.10 but there might be more to the story, anyways it is indeed great news to get such a big name as a sponsor)

i think part of the angle on this (aside from the obvious mentorship for the younger racers) is earning points. Gwin consistently made finals last season (5 of the 7 races). that could potentially make the difference of consistently being a top 15 team, so they don't have to rely on getting a wild card.

As a designer by trade there is a lot I don't like about this. I do think the typeface works, and honestly, they should have just used the Ö for the icon. The Venn Diagram inspired mark is where all my issues lie; the shape is too similar to the chiseled "O" but also different enough to where it looks out of place and provided no cohesive tie to the typeface. Plus, the visual balance is off, the diamond inside the icon should anchor to the cap height and baseline of the "Ohlins". Simplest solution is usually the best one...

Not here to self-promote but since Butch already tried re-posting from my IG I hope this is okay. Rumors only for now.

mount snow was the shit ...I recall bringing my roached ( knobs ripped of instantly ) intense edge dh tire to the Intense Factory Pit and Stieber gave me a freshy on the spot. it was so cool. that intense intruder tire was a bad larry too. That was in 2002 for thte cat 2 / 3 track

Kircaldie was doing a really impressive send in that section one year too. I made it through the yardsale successfully once in my race run and proceeded to crash in that following woods section. Pretty typical for my time racing😂 good memories!

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1. Bruni has been getting top 5's for 12 years. 10 Top 5 WC finishes on a Lapierre. 2. I said zero to defend "newer/flashier". Where did you read anything defending them in my post 3. Bruni's program is nothing new. The French receive direct educational, training, coaching & even financial assistance on the World stage to prepare for races like World Champs & European Champs. The French DH program is legendary & the top racers have access to Lance Armstrong/Jan Ulrich level physical science and as stated above...line coaches, timers on course, physio and on and on. It's lost...

"today we bolted a 2000's era Cobra 100cc Schoolboy box swingarm to a VW beetle front end"

And we're back to prototypes causing guys to re-think their career choices. Is it 1998 again?