Read somewhere that it’s California. Think that was their previous location?
I think they were in San Clemente, but not positive. Wonder if any of the previous crew is returning, I am sure a lot of experience and knowledge within that bunch.
I think they were in San Clemente, but not positive. Wonder if any of the previous crew is returning, I am sure a lot of experience...
I think they were in San Clemente, but not positive. Wonder if any of the previous crew is returning, I am sure a lot of experience and knowledge within that bunch.
in the comments of the announcement on the other site, a number of former YT USA employees were making posts that have since been deleted. the gist of it was no, they will not be returning based on what I had read. one of the comments i specifically recall indicated they never accepted any of the deals from markus / yt gmbh after he took back over because they were not financially viable and would have resulted in YT usa shutting down eventually anyways. sounded like they opted not to drag that process out.
Since you guys are already chatting about it, here's the official PR from YT:----------------------------------------------------------------------------------------------------September 15th, 2026 - Direct-to-consumer mountain bike brand YT Industries is officially...
Since you guys are already chatting about it, here's the official PR from YT:
September 15th, 2026 - Direct-to-consumer mountain bike brand YT Industries is officially back in the United States. With dedicated operations now live, US customers can access the YT bike lineup, alongside replacement parts and US-based support, backed by an all-new Customer Care team.
With a renewed focus, YT has restructured operations to put the customer first and foremost, offering fast delivery, spare parts availability and the technical support needed to keep riders rolling – right in their own backyard.
“The United States has helped shape YT’s identity, and I’m excited to reconnect with our strong fan base,” says YT Industries founder and CEO, Markus Flossmann. “Our relaunch has taken longer than anticipated, but we needed to do it right. We own our past mistakes, and with this step, I'm confident we have a solid foundation for a stronger, more reliable future that our community deserves.”
“As we return, our priority isn't just to sell bikes; it's to deliver dependable service, responsive support, and to build a stronger connection with our US rider base”
Riders in the US can now shop the full YT MTB lineup, including CAPRA, JEFFSY, IZZO, DECOY, and TUES, purchase replacement components and connect with technical support at https://yt-industries.com/en-us/.
The highly anticipated Avinox fueled DECOY X Launch Edition is already available, with the CORE model range following in November.
Read somewhere that it’s California. Think that was their previous location?
I think they were in San Clemente, but not positive. Wonder if any of the previous crew is returning, I am sure a lot of experience and knowledge within that bunch.
in the comments of the announcement on the other site, a number of former YT USA employees were making posts that have since been deleted. the gist of it was no, they will not be returning based on what I had read. one of the comments i specifically recall indicated they never accepted any of the deals from markus / yt gmbh after he took back over because they were not financially viable and would have resulted in YT usa shutting down eventually anyways. sounded like they opted not to drag that process out.
BOHICA, USA
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