Fresh Paint Stokage from Santa Cruz 15

No, not fresh paint stokage! Not at all. I'm a creative director and LOVE the SC brand, as-is, not bastardized like this. They have managed to keep their brand so pristine and classic by using killer colors and consistent branding on their bikes, with the classic OG logo. This has been the standard for 10+ years and it works. The block lettering is ass! WTF are you doing SC?

* I agree the DJ color scheme looks dope, but I think that slightly works for that genre...but the type could be WAY better.

Signed,
Disappointed.

Just my opinion...

"Santa Cruz needs to hire a real graphics guy for their decals..." No, Santa Cruz needs to fire a graphics guy.

I think that one of the things that SC has done well with over the years is resisting the urge to have some "graphics guy" throw up all over the bikes each model year. Functionally, the bikes get better with each iteration, but visually, they are taking a dive. Solid color...classic SC logo...It may be boring, but it will always look good.

Sorry for the rant. I'm done

"C________s" represents everything that's wrong in the bike industry. Its use affects me in a deeply profound way, and I'm not sure why.

You can subscribe to the "It's a tool not a jewel" mentality when speaking about frames, components and accessories; but there's still some soul in bike stuff. We're not selling toasters, for Christ's sake.

Santa Cruz needs to hire a real graphics guy for their decals. Maybe commission whoever did Pivot's or Trek's decals. I'm sure they have the connections, since the Syndicate decal set looks pretty sharp. Hmm, race bikes in general look nicer (ex. Gwin's Session vs production, Yeti race bikes vs production, etc). Hmm, maybe I need to find some vinyl decal cutters to pimp my own ride.

The logo on the bottom's way too big. The white and cobalt above it is a nice combo though. Not really a fan of the "clean" look though.

Actually, I sort of like the block letters. Very Web 2.0...

I'll never like that 29er though. Doesn't matter if it was delivered to my doorstep for free giftwrapped by Playboy's Miss November, I'd still not let her in with that thing.

OK, maybe I would. :-)