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From my perspective, the key theme emerging in this thread over the past few days is just how significant of a headwind the plateauing of performance has become for the broader industry. I’ve been hammering this point for a while, but it’s worth reiterating: there’s nothing inherent in bicycle engineering that guarantees the new model will be meaningfully better than the old one. Marketers do what they do best—convincing us that every new bike is a game-changer. Cognitive bias is powerful, and for years, we’ve all been conditioned to believe in the necessity of frequent upgrades (and I'd argue this...

Enduro-MTB mag is in such a weird spot, and I don’t really trust their reviews. They used to like very conservative geometry for a while, then a year or two years later when reviewing the same bike that they complained about being too long or too slack against a field of new competitors it was now fine. They also used to complain about bikes being too heavy, then two sentences later the lighter tires are way too prone to puncture and every bike should come with DH casings. Their test riders are good from what I’ve seen, but their reviews...

You mean to tell me that we were this close to having a Loris-Jordi reunion, and now it’s gone?!?! That’s criminal!

Ok ill say it with my chest then. It's Pivot. I like the brand and BK is a bad look for them. I want them to do well, but in my opinion, they have to get rid of him and his Baggage to succeed.

I think Laurie is staying with the Syndicate this year.

So it definitely looks like Atherton Bikes are chasing the 100k… A200G https://www.instagram.com/reel/DDzO-HfCrIB/?igsh=eDFyOWU0ZzIyZTFl

I know this isn't the conspiracy thread but I have a feeling that many brands are secretly happy with the new World Cup format. The big teams have less competition and the small ones might secretly be excited to be able to say "Oh Shucks, we will have to disband given these new constraints." I am sure that many people at these companies want to continue the team, but World Cup team budgets must have been feeling pressure in the last year or two. I wonder if brands were more on board with the changes to the format than they...

If you knew the story of how he ripped apart and absolutely destroyed his previous partners life, you'd never look at the weasel the same again. Absolute scum.

Maybe the enduro version will help pass the time on the climbs?

SRAM has had webinars on it. The product is being sent to shops. It was supposed to be launched in the fall with the new Specialized UDH Crux. Seems like they have abandoned the typical embargo because it's being shown everywhere. Shimano has DI2 XTR and DI2 1x GRX dropping as well. Great time to be a consumer of bikes and components.