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Racing and an ambassador like Tippie both come out of the marketing budgets for most companies. Which one is going to potentially sell more bikes? The guy racing or the guy at races and other events stoking other riders as well as hyping up your brand? I might be biased since I know Brett, but he brings a lot to the table and maybe for less than a WC racer.. That article really sums up Brett quite nicely.

Tippie isn’t competitive, and you’re not really hiring him to ride. He's basically a marketing ambassador. You aren’t paying him to even ride, really. He has a skill set that’s beyond riding and something that most people, regardless of their riding ability, don’t have. He’s not really a “modern” influencer, because social media isn’t his medium, but a brand would basically “sponsor” him in the same way as an influencer, not as a racer/freerider. You’re paying for the personality and story, not the talent.

ENOUGH BK-LIFE-CHOICES TALK IN HERE.

Brett Tippie is Bill Brasky. you can't change my mind.

I can't imagine he'll have a tough time finding some kind of support. There is no stronger ambassador for mountain biking than Tippie.

I said get rid of those sideburns!