I'm 90% certain I'm going to regret this thread and it will become old men yelling into an echo chamber about clouds, but here goes.
Some of the comments sections, forum posts and general consumer feedback for recent product releases has me wondering about vitriol from consumers in this sport. I think we all realize that humans are at a wired tight moment for w/e reason... but to me it seems like we're on a path of increasing angst with regards to product releases.
It all has me wondering if this is something that is more prominent in mountain biking then it is in other sports? My perception is that it's more prominent in this space then some of the spaces I've experienced in the past: motos, motorsport, skiing... What's the general perception or consensus on this? If it is more prominent in this space, that begs the question as to why.
I am just starting to cringe reading comments sections and forums and ask myself what that must feel like as a brand or journalist in this space. Let's face it, this is something that you do because you love it, not because you get into it thinking it'll make you rich.
Maybe the answer is we're just cavemen that if given the chance, will eat our own and want to watch the world burn.
Some product launches go so much against the grain of what was preached by the same companies previously that they cause emotional distress and mental model revolts. I don't think this has anything to do with MTB but I have to admit that watching the world burn is my favorite hobby if the heat of the flames aligns with my own predictions.
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