There's a new Colorado-based frame company in the works, and they're full steam ahead. Guerrilla Gravity is based in Denver, Colorado, where they build, test, race, and absolutely shred their bikes. Most recently, the three person team launched the GG/DH, an 8-inch travel downhill bike with a relatively simple design. That simplicity is key to their rider-direct business model.
We caught up with "el Presidente" Will Montague for a few words about their company and the new frame -- "Our philosophy behind the GG/DH is to bring the riders an incredibly refined bike. Matt, our engineer, approaches bike design with the philosophy 'don't add anything that doesn't need to be there.' We were able to get the stiffness, leverage ratio, and ride characteristics all out of, what looks to be, a 'simple' design. The idea is to make something that's affordable to manufacture and easy to maintain. A lot of work has gone in on the backend to engineer these qualities."
Knowing full well how expensive and hard to maintain some of the bikes on the market are, the Guerrilla Gravity crew kept practicality in mind when designing the GG/DH. "We wanted to create a bike that's for the serious riders that prefer a workhorse that they can count on day in and day out, not those that are wooed by the newest marketing-hyped linkage platforms. We love the World Cup circuit just as much as the next folks, but we also realize that the level of complexity and high-performance nature of those bikes is unnecessary for all but a select few. We're avid riders and racers and would never ride a bike we didn't like more than our former rigs (a TR450 and a Demo 8). After putting together and testing our Alpha prototypes even we were impressed by what was created."
"We have recently made a few GG/DH Beta prototypes available to the public. As a rider-focused company, we want to take an approach where we work much more closely with the our community than what is currently expected from a manufacturing company. Being rider-direct and made-in-the-US really helps enable us to do this. One key thing we're able to offer is the GG Rider Program. For all those that buy a GG bike, the Rider Program provides them race support, a referral credit, and 10% or more off from most of our component suppliers, as well as at other businesses such as Gnar Gnar Tours, a physical therapist, and our favorite Colorado hot dog stand."
The company will continue to test the Beta prototypes and gather info from their Beta riders throughout the fall and winter, and the first production run of GG/DH's will be available in Spring 2013. How much, you ask? The GG/DH frameset will be just under $2,000. Hit them up on facebook to keep up to date with their latest.
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