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Los Angeles, CA.- The ever growing Sette Bicycles brand that consists of  bicycle parts & accessories, is proud to announce the acquisition of four new key positions, a brand new website and bike lineup.

Effective immediately, heading up product development and brand management for Sette, will be Matt “MD” Dashiell. Sette Bicycles marketing will be lead by Erick “Big E” Bartoldus. The creative side of Sette will be led by Eric Clay. 

By adding these talented individuals to the already powerful Sette Bikes brand, Sette is introducing its most diverse line of bikes yet.
PhotoThe Sette Vexx - $2400 complete

Bikes that are available in the 2011 Sette bike line will be the new high mod carbon fiber road bikes and XC mountain bikes. Sette’s flagship of road bikes named Forza will feature high end components from Shimano, Mavic and 3T, with weights in sub 16 pound range for 57cm bikes, Forza will also be offered as a frameset, with a 57cm frame weight at 910 grams, Sette is ready to make its mark in road racing.

Sette’s new XC mountain race bikes named Serum are also available now. With four models to choose from including the Serum integrated seat mast model that has a weight of 19.49 pounds (19” w/o pedals), will surly be a winner. Serum high mod framesets are also available now that feature a weight of the19” frame at 1115 grams.

The 2011 bike models are available now. This fall will see all-new 4” and 5” suspension bikes and frames from Sette.

Get ready to “Adjust Your Thinking.”

For more information go to

About the Sette Brand

The history of the Sette brand started in 2004. At that time, Sette began to develop and design quality parts and accessories. Sette’s mission today is as it was in the beginning, to provide customers with outstanding cycling products at great values.

The momentum of an extremely successful parts and accessories program lead the Sette brand to launch its first complete bicycle line. This coming year will be a powerful one for Sette. New brand direction, new bike designs, and a growing and improved parts and accessories line will place Sette at the forefront of modern cycling.

Our engineers and factories have decades of experience manufacturing premium bicycle frames and components.  The Sette team works diligently so we can provide the very latest in innovative materials and technology.

Sette is able to offer such outstanding products at lower prices by utilizing a simplified distribution platform. Streamlining the steps from our factories to our customers enables Sette to pass the savings along to the customer without compromising quality.

Sette. Never before has quality been so attainable.

Adjust Your Thinking

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