For the same reason “no one wants”: Danny Hart, Cole Lucas, Greg Callaghan, Bex Baroana, the list goes on… The sport is struggling at the moment, kicking riders whilst they’re down is a weird hill to die on
Would be interesting to see Vans push into MTB... their shoes are already used to a great extent by park rats and freeriders and I am sure they have the $$$ to entice Semenuk if they choose to use him to jump into the MTB world 'officially'. Also wonder how this all coincides with Emil having more of a presence at Etnies. On a side note, the Etnies Culvert Mid shoes are my current favourite shoes to ride in so I appreciate all the effort they have put into their MTB range.