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I like to see the calories burned, so I can double that in consumption of beers that afternoon. It's a slippery slope. Bigger the ride, the more fried.

I like it. As others have said it is great to see how many rides and miles I put in each year, pushes me to get out more often, sometimes too much if there is such a thing. Someone mentioned feeling like they had to keep pace with prior rides or got disappointed, I got over that quickly and know there are good days and bad days. Group rides are also a time when I could care less, enjoy the ride with others and get some miles in and that is it. With Strava not every ride has to be...

Love: Using STRAVA to keep track of miles/hours on my equipment. It helps me stay on top of service intervals. Used to Love: the leaderboards, but I am old now and just getting slower so I don't pay much attention to them anymore. Like: giving my friends kudos on their big rides Dislike: I wish there was an option for shuttle and lift days that would not track elevation gain but instead would focus on the descending numbers

I personally use the free version of strava, I like to see how I improve on certain segments. Some people take it way to seriously, acting like the KOM on a segment will get them a jersey with rainbow stripes and in turn they are unpleasant to be around on the trails.

Dislike: Unsanctioned trails being tracked. Yeah, you can remove aggregated, etc, but just turn it off and get in that habit, and call out others that track it. Once someone posts it, it will blow it up and people continue to track it. I went to a Forest Service meeting this year and they had the heatmap printed out explaining what unsanctioned trails they were planning to remove. This also goes for Trailforks which has a heatmap that may be linked to other GPS systems besides strava. Most bikers don't realize how much time goes into building a trail (~200hrs...