Red Bull Lawsuit Means You Could Get $10 Cash or $15 in Red Bull?

sspomer
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Boise, ID, USA
Fantasy
Edited Date/Time 10/16/2014 10:06am
oops.

from the huffington post
http://www.huffingtonpost.com/2014/10/08/red-bull-lawsuit-no-wings-mone…

This may come as a shock to you, but the slogan "Red Bull Gives You Wings" is a big, fat lie. Red Bull will not make you sprout feathered appendages, turn you into Usain Bolt or grant you the mental prowess of Stephen Hawking. Shhh, shhh, we know this is hard to hear. But we're going to get through it together.

The energy drink company recently agreed to pay consumers more than $13 million to settle a proposed U.S. class-action suit accusing the beverage maker of false advertising. Pending final court approval of the settlement, anyone who purchased at least one can of Red Bull between Jan. 1, 2002, and Oct. 3, 2014, is eligible to receive either $10 cash or $15 worth of Red Bull products. No proof of purchase is required.

Back in 2013, Red Bull drinker Benjamin Careathers filed a claim with the U.S. District Court of the Southern District of New York, alleging that the company had misrepresented the energy drink's abilities to boost performance and reaction speed, according to beverage industry publication BevNet.

“Even though there is a lack of genuine scientific support for a claim that Red Bull branded energy drinks provide any more benefit to a consumer than a cup of coffee, the Red Bull defendants persistently and pervasively market their product as a superior source of ‘energy’ worthy of a premium price over a cup of coffee or other sources of caffeine,” the suit says.

“Such deceptive conduct and practices mean that [Red Bull’s] advertising and marketing is not just ‘puffery,’ but is instead deceptive and fraudulent and is therefore actionable,” the suit also says.

The settlement must first be approved for the company to proceed with the proposed payouts. The final approval hearing is scheduled for May 1, 2015.

Red Bull, despite agreeing to a settlement, says it did nothing wrong.

"Red Bull denies any and all wrongdoing or liability and maintains that its marketing and labeling have always been entirely truthful and accurate," legal documents state.

As expected, social media users are up in a tizzy over the whole thing.
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scarface
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Castroville, CA, USA
10/14/2014 2:55pm
Theres a lawyer out there long overdue an introduction to my liddel friend. scrounging, thieving scumbag. everybody gets 10 bucks but effin lawyer's gonna get a yacht. Parasite.
connnordoll21
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Goodrich, MI, USA
10/14/2014 3:59pm
Those stupid people need to go drink a red bull and hit up Whistler or try to find a life.
Big Bird
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10/15/2014 7:54pm
scarface wrote:
Theres a lawyer out there long overdue an introduction to my liddel friend. scrounging, thieving scumbag. everybody gets 10 bucks but effin lawyer's gonna get a...
Theres a lawyer out there long overdue an introduction to my liddel friend. scrounging, thieving scumbag. everybody gets 10 bucks but effin lawyer's gonna get a yacht. Parasite.
The man,with the scar and his liddle friend, speak truth.
sideshow
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Keene, NH, USA
10/16/2014 8:00am
I want to know more about this Benjamin Careathers character. He sounds like a real piece of work. What was his series of emotions that lead him to finally file suit against one of the largest companies in the world? And what was the "the final straw" for him? Of all the possible inane pieces of advertising to attack, why Red Bull? After all, if you're a big enough dumb dumb to not understand hyperbole in marketing, then you deserve what's coming to you. What a wiener...
10/16/2014 10:06am
sideshow wrote:
I want to know more about this Benjamin Careathers character. He sounds like a real piece of work. What was his series of emotions that lead...
I want to know more about this Benjamin Careathers character. He sounds like a real piece of work. What was his series of emotions that lead him to finally file suit against one of the largest companies in the world? And what was the "the final straw" for him? Of all the possible inane pieces of advertising to attack, why Red Bull? After all, if you're a big enough dumb dumb to not understand hyperbole in marketing, then you deserve what's coming to you. What a wiener...
There's lawyers (usually lawyer firms, it takes a lot of time) that specialize in class action lawsuits:
they get people to sign petitions (be sure that there's enough people that complain), then interview them all, and BOOM, they sue some of the largest companies in the world.

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