SRAM pART PROJECT: A World Bicycle Relief Benefit

Here’s a box of 100 SRAM high-performance bike components. Now make something of it. That’s the challenge SRAM laid down for a group of noted artists from across the country, handpicked by Milwaukee’s art Guru Terrence Coffman and SRAM’s very own Marketing Chief David Zimberoff (who is also in the audio). The participating artists more than met this challenge.



The works they created were recently displayed at the Interbike national bicycle show. They will also be displayed in a juried exhibition in Chicago on November 30, 2011, and sold to collectors in an online auction. All proceeds from the auction will be donated to World Bicycle Relief. To date, the World Bicycle Relief has 91,875 bikes in the field.



The artist receiving top honors in the juried exhibition will be awarded a trip to Africa to visit people whose lives have been changed by the gift of a World Bicycle Relief bike.