You Can't Kill a Roach 4

Roach is etched into the roots of mountain biking. Born from energy brewing in the forest of Vancouver’s North Shore, its impact is immortal.

This limited collection pays homage to the brand, its influence, and the decade when Roach ruled the Shore: the 90s. Classic recreations, new-age designs, with the iconic logo at the center of it all.

A huge thanks to our riders and creators for bringing this collection to life:

• Lucy Van Eesteren - https://www.instagram.com/lucy.vaneesteren/
• Luc Prentice - https://www.instagram.com/lucprent1ce/
• Wade Simmons - https://www.instagram.com/wadevsimmons/
• Sterling Lawrence - https://www.instagram.com/eyeroam/

Learn more and shop Roach