Press Release

Whyte 2024 Rebrand and Range Launch 3

From the logo to the design and beyond, lots to discover from Whyte in 2024.

The new Whyte - for over 22 years we’ve dedicated ourselves to engineering the extraordinary: innovative, award-winning, trail blazing bikes that inspire confidence and spread joy. For 2024 we’re moving up a gear. We’re doubling down on what we’re known for – such as engineering-led design and technical innovation – and are introducing a new logo, new industrial design, a new visual language and developing the brand. But the new Whyte is more than just skin deep, it signifies our intention to inspire even more riders to Ride Extraordinary in 2024 and beyond.

2024 model lineup:

We’ve introduced two entirely new ranges for model year ‘24 (MY24) – the all-new E-Lyte lightweight eMTBs, and RHeO city/eCity and leisure bikes. We’ve also introduced a more curated, focused line across the rest of our range of electric and mechanical MTBs, improved their specs wherever we can and significantly dropped their prices. All to make them more affordable for more riders, as well as easier to navigate for shops and riders alike.

Helping riders make the right choice

All our bikes and ebikes are designed, developed and tested to exceed the relevant test standards. We also classify all our bikes by their intended use, ranging from category one (1) ‘road’, through two (2) ‘cross/gravel’, three (3) ‘trail’, four (4) ‘ enduro’, to category five (5) ‘downhill and freeride’. All to make it even easier for riders to find the right Whyte for them so they can ride with total peace of mind that we – and our bikes – have got their backs.


Model Summaries

BRAND NEW: E-Lyte lightweight, full-power eMTBs

The E-Lyte range is engineered for riders looking for a significantly lighter and more natural ‘mountain bike’ ride experience, together with 600W of peak power and the range to do it all. Three full-carbon models make up the range: The category three XC/trail E-Lyte 140 Works (140mm front/135mm rear travel), and the category four trail/enduro E-Lyte 150 Works, and E-Lyte 150 RSX (150mm front, 142mm rear travel).
The flagship XC/trail model E-Lyte 140 Works comes in at just 16.4kg (size M), the 150 Works trail/enduro bike at 19.2kg (size M) and the similar RSX at 18.9kg (size M). Despite these low weights, every E-Lyte comes complete with a fully trail-proven spec, including reinforced tyres, four-pot brakes, full-length dropper posts, wide handlebars and appropriate forks, so there’s no need to compromise on the way you ride.


All models feature the new lightweight, mid-torque (55Nm), full power (600W peak) Bosch SX motor to deliver riders a whole new level of eMTB performance. Both Works bikes offer 650Wh of combined battery, thanks to the 400Wh internal battery and 250Wh PowerMore range extender (included as standard on both Works bikes); the RSX comes with the 400Wh internal battery inside the downtube and is also compatible with the PowerMore (purchased separately).

E-Lyte 150 Works £9,999
E-Lyte 150 RSX £7,999
E-Lyte 140 Works £10,999

E-160 full power eMTBs

The confidence-inspiring and capable E-160 eMTB continues its reign for 2024. There are now three levels of E-160 – S, RS and RSX – in a choice of colours, and all have improved specifications including SRAM AXS wireless shifting on every model (Classic on the S model, T-Type on RS, RSX). At the same time, we’ve managed to drop prices by £1000 across the board for even better value. All models are 29in in sizes M-XL and the S, and RS offer XS and S with 27.5in wheels. All come with new Whyte branding across a selection of new colour schemes.

E-160 RSX £6,999
E-160 RS £6,399
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E-160 S £5,499

E-180 full power eMTBs

The self-shuttle, gravity and super e-enduro heavy hitter of our eMTB range continues for 2024 and remains a favourite among those who want to go steeper, faster and bigger on their rides. There are two models to the range for ‘24, both with MX (‘Mullet’) wheels. The S model comes with Bosch CX motor while flagship Works model comes with the limited-edition Bosch CX Race motor. Prices have been reduced and specs have been improved with SRAM AXS shifting on both models, while the price on the Works model has been slashed by £1000. New colours and branding adorn the bikes.

E-180 Works £8,999
E-180 S £6,399

529 and 629 hardtail MTBs

Our highly regarded 529 and 629 trail models take keep hardtail baton running into ’24, offering impeccable ‘fast, far and fun’ trail handling, for significantly lower prices together with up-to-date specs and livery.

629 £1,650
529 £1,250

T-140 and T-160 full suspension MTBs

Two fan-favourite mechanical rides make the range for ’24. Rolling on 29er wheels, the T-140 offers 140mm front and 135mm rear travel for all round trail duties, while the T-160 pairs 160mm front with 150mm rear travel, delivering a sweet spot for all-mountain and enduro riders. Both feature geometry adjustment and are also designed to be MX-able so riders can run them their way. We’ve also reduced the prices substantially on both while maintaining their great specs to offer even better value than ever before.

T-160 RS £2,999
T-140 S £1,999

BRAND NEW: RHeO1 (mechanical), RHeO2 (electric) and RHeO3 (electric) eCity and leisure bikes

Our all-new line of city and leisure bikes is named after the ancient greek word for ‘flow’ and are engineered to let riders do that, every day. Designed from the ground up, RHeO consolidates everything we’ve learned about great bike dynamics into a stylish and performant urban line. Add 1x drivetrain simplicity and clever features like integrated lights (model dependent) and you’ve got all the right ingredients to take the streets and bike paths by storm. RHeO1 is mechanical, RHeO2 and RHeO3 are electric, with RHeO3 coming fully loaded with mudguards, rack, integrated lighting front and rear, and a dropper post so it’s ready to roll off the shop floor. All models come in a choice of regular or step-through (ST) frames. The lightweight electric models are powered by new KMC Kynamic Hub Motor system, on which Whyte will be offering an industry-leading three-year warranty, making every ride a breeze.

RHeO1 £999 // RHeO2 £1,999 // RHeO3 £2,299

Stock availability

All bikes will be available to purchase from any of our trusted Whyte dealers, or alternatively riders can Click and Collect to a Whyte dealer online from

E-160: From now
E-Lyte: From December 2023
E-180: From March 2024
529, 629: From March 2024
T-140, T-160: From April 2024

Whyte eMTB demo programme

We understand that riders spending their hard-earned money on a new bike want to know they are making the right choice. That’s why for 2024 we’ll be expanding our eMTB demo program to offer more opportunities to test our eMTB range. We support our dealer network to run these demos by providing test bikes and staff to handle set up and answer any questions. We’re still building out that calendar, but riders can ensure they hear first by signing up to our mailing list here or following us on Facebook or Instagram.

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